If you've ever really, really wanted to know what it's like to have Anderson Cooper's job—or Lou Dobbs's, for that matter—now's your chance. Inside CNN, a guided, interactive tour and behind-the-scenes look at the cable news station, opened last month in the Time Warner Center. For $15, guests can watch a video presentation and overview of the newsgathering process, peek into working CNN studios, and test
their skills with a TelePrompTer.
Lisa Crawford, manager of Inside CNN, CNN Studio Tours, and Primetime Events, worked with Lydia Anderson of Atlanta-based Maverick Group (the event's executive producer) and New York-based EventStyle to plan Inside CNN's launch party. More than 425 guests filled the second- and third-floor atriums at the Time Warner Center, eating, drinking, and, of course, watching CNN on the myriad monitors that filled the space. But instead of using flat-screen monitors on display stands, monitors were strategically integrated into the event in unconventional ways. EventStyle created sleek black coffee tables with TVs embedded inside, and Brand Marketers created black T-shirts with flat-screen television panels on the front—both of which made looking at the rest of the TVs mounted on the wall a bit boring by comparison.
Caterer Tentation created a menu "that represented the different ethnic foods that are found in New York," EventStyle's Mark Addison said of the miniature knishes and spaghetti with meatballs, vegetable spring rolls, and Cuban-style sandwiches. The hors d'oeuvres were served on trays printed with the red, black, and white Inside CNN logo.
In keeping with that logo, EventStyle created small, wedge-shaped sofas and covered them in red suede and custom designed throw pillows with the Inside CNN logo. Tables were covered in faux suede and decorated with simple lamp-style votives.
—Erika Rasmusson Janes
their skills with a TelePrompTer.
Lisa Crawford, manager of Inside CNN, CNN Studio Tours, and Primetime Events, worked with Lydia Anderson of Atlanta-based Maverick Group (the event's executive producer) and New York-based EventStyle to plan Inside CNN's launch party. More than 425 guests filled the second- and third-floor atriums at the Time Warner Center, eating, drinking, and, of course, watching CNN on the myriad monitors that filled the space. But instead of using flat-screen monitors on display stands, monitors were strategically integrated into the event in unconventional ways. EventStyle created sleek black coffee tables with TVs embedded inside, and Brand Marketers created black T-shirts with flat-screen television panels on the front—both of which made looking at the rest of the TVs mounted on the wall a bit boring by comparison.
Caterer Tentation created a menu "that represented the different ethnic foods that are found in New York," EventStyle's Mark Addison said of the miniature knishes and spaghetti with meatballs, vegetable spring rolls, and Cuban-style sandwiches. The hors d'oeuvres were served on trays printed with the red, black, and white Inside CNN logo.
In keeping with that logo, EventStyle created small, wedge-shaped sofas and covered them in red suede and custom designed throw pillows with the Inside CNN logo. Tables were covered in faux suede and decorated with simple lamp-style votives.
—Erika Rasmusson Janes
At the launch of Inside CNN, a behind-the-scenes tour of the cable news network, Brand Marketers created black T-shirts outfitted with flat-screen TVs that showed CNN live.
EventStyle created sleek black coffee tables with TVs embedded inside.
EventStyle created small, wedge-shaped sofas and covered them in red suede and custom designed throw pillows with the Inside CNN logo.
The hors d'oeuvres were served on trays printed with the red, black, and white Inside CNN logo.
