BiZBash Award Winner: Best Entertainment Program

April 13, 2005

When a big-name liquor company wanted to pamper and educate a group of bartenders and waiters from its top nightclub and restaurant accounts, SPArty produced a spa-theme party at the fashion district’s Penthouse 15. When guests arrived they changed into Sparty’s monogrammed robes and slippers, and received spa treatments while sipping theme-related cocktails. The event was so successful that the liquor company planned 22 similar events in 11 markets in the following year.

Posted 04.13.05

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