People en Español magazine's 50 Most Beautiful party has gone through some changes over the years—the annual issue it fetes started out featuring only 25 beautiful people, for example—but one thing that hasn't changed is the fact that it's celebrated with a star-studded gala.
The event's timing coincided with more than the debut of the issue this year—it also corresponded with Upfront Week, and many star attendees were already in town for Telemundo and Univision's presentations. Carolyn Chauncey, group event marketing director for growth markets at Time Inc., coordinated the event for the magazine along with Tony Richards of NYC Tone Design & Production, People en Español editor Richard Perez-Feria, and the magazine's staff.
More than 700 guests, including Gloria Estefan, former Miss Universe Dayanara Torres, and Wilmer Valderrama, came to Capitale to honor themselves and other beautiful people covered in the issue. After walking the red carpet, attendees faced a giant blowup of the issue's cover mounted on an entry wall topped with white pillar candles. Black-clad caterwaiters were on hand with drinks like Johnnie Walker sours. (The scotchmaker was one of the event's sponsors.) In the bar area, huge video screens projected images from the issue; inside the ballroom, another video screen played a Telemundo special about the issue.
Tables were covered with raw silk cloths in gold and taupe hues; a lounge area on the dance floor was covered with plush, jewel-tone throw pillows. Fifty-foot panels of sheer white fabric hung from the venue's ceiling and draped down around two banquettes to give the space a more intimate feel. "We wanted to create an environment that embodied the spirit and sexiness of the Latin culture," says Jessie Lomma, a producer for the Experiential Agency (X/A) New York, which handled decor for the event.
The warm, luxurious feel was a departure from last year's gala, which "was very smooth and sleek," Richards says. "This year it's more opulent. It's more about textures, fabrics, and warm colors."
X/A also made sure the event's sponsors got premium placement. "We wanted to give them recognition without being overly obtrusive," Lomma says. "For Johnnie Walker, we created custom bar fronts for the existing bars with their 'walking man' logo; for Maybelline and Biolage, we created sleek and stylish sponsor stations, where guests could try out products."
Capitale served Latin-inspired hors d'oeuvres like empanadas of duck, spinach, and crab, and mini Cuban sandwiches; as well as fare like tuna tartare with avocado mousse.
—Erika Rasmusson Janes
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The event's timing coincided with more than the debut of the issue this year—it also corresponded with Upfront Week, and many star attendees were already in town for Telemundo and Univision's presentations. Carolyn Chauncey, group event marketing director for growth markets at Time Inc., coordinated the event for the magazine along with Tony Richards of NYC Tone Design & Production, People en Español editor Richard Perez-Feria, and the magazine's staff.
More than 700 guests, including Gloria Estefan, former Miss Universe Dayanara Torres, and Wilmer Valderrama, came to Capitale to honor themselves and other beautiful people covered in the issue. After walking the red carpet, attendees faced a giant blowup of the issue's cover mounted on an entry wall topped with white pillar candles. Black-clad caterwaiters were on hand with drinks like Johnnie Walker sours. (The scotchmaker was one of the event's sponsors.) In the bar area, huge video screens projected images from the issue; inside the ballroom, another video screen played a Telemundo special about the issue.
Tables were covered with raw silk cloths in gold and taupe hues; a lounge area on the dance floor was covered with plush, jewel-tone throw pillows. Fifty-foot panels of sheer white fabric hung from the venue's ceiling and draped down around two banquettes to give the space a more intimate feel. "We wanted to create an environment that embodied the spirit and sexiness of the Latin culture," says Jessie Lomma, a producer for the Experiential Agency (X/A) New York, which handled decor for the event.
The warm, luxurious feel was a departure from last year's gala, which "was very smooth and sleek," Richards says. "This year it's more opulent. It's more about textures, fabrics, and warm colors."
X/A also made sure the event's sponsors got premium placement. "We wanted to give them recognition without being overly obtrusive," Lomma says. "For Johnnie Walker, we created custom bar fronts for the existing bars with their 'walking man' logo; for Maybelline and Biolage, we created sleek and stylish sponsor stations, where guests could try out products."
Capitale served Latin-inspired hors d'oeuvres like empanadas of duck, spinach, and crab, and mini Cuban sandwiches; as well as fare like tuna tartare with avocado mousse.
—Erika Rasmusson Janes
Related Stories
A Beautiful Party for BeautifulPeople
A Fiesta for the Beautiful People
Biolage Breakfast Goes Au Naturel
Fashion Mag Uses Boxing Ring for Street Cred
A giant blowup of the issue's cover mounted on an entry wall decorated People en Español's 50 Most Beautiful issue party at Capitale.
Lounge areas consisted of low cushions dotted with colorful pillows.
Guests could sample products at an all-white sponsor station for Biolage.
Fifty-foot panels of sheer white fabric hung from the venue's ceiling and draped down around two banquettes to frame the ballroom and give the space a more intimate feel.
