During the National Cable & Telecommunications Association’s four-day Cable Show, which closed on Friday, the Walter E. Washington Convention Center was swarming with some 10,000 attendees, in town to take in the conference’s educational sessions and special events, including an industry-wide battle of the bands. The trade show had nearly 400 exhibitors, including some big names in the business, including HBO, Comcast, Disney, and Turner Broadcasting. With massive built-out booths, theatrical lighting, and the occasional celebrity appearance, broadcasters fought for the attention of the conference’s wandering crowd. Here’s a sampling of the stand-out displays.
BET's booth at the Cable Show
Photo: BizBash
Turner Broadcasting promoted its Cartoon Network show Star Wars: The Clone Wars by offering photo ops with actors dressed as Stormtroopers.
Photo: BizBash
The BET display included a red-and-white lounge setup with a flat-screen TV showing the network's offerings.
Photo: BizBash
Nickelodeon stayed true to its blue and orange and included a massive centerpiece filled with toys for the taking.
Photo: BizBash
Philips Home Control kept it simple, focusing on one wall that displayed its remote controls.
Photo: BizBash
Discovery Communications' high-tech circular booth featured a map projection on the floor.
Photo: BizBash
The AMC display included a cozy living room, complete with a wooden floor and rattan furniture.
Photo: BizBash
The Disney and ESPN Media Networks shared a booth with many monitors and several lounging areas.
Photo: BizBash
The huge Lifetime Networks booth had a pink and purple exterior with a plush, white living room-style interior.
Photo: BizBash
Showtime's dramatic display included uplit billboard images of the network's shows.
Photo: BizBash
