BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Programming & Entertainment

Purple Rain

A dreary Saturday night didn\'t stop the National Symphony Orchestra's season opening ball from entertaining 800 guests with a lilac-hued gala at the Kennedy Center.

Adele Chapin
September 28, 2009

The annual National Symphony Orchestra season opening ball, held last Saturday, is one of the top fund-raising events at the Kennedy Center, bringing in $1.4 million this year. The ball also has the distinction of being held in a different venue than most Kennedy Center events, hosting 800 guests in a 17,466-square-foot tent erected on the south plaza of the River Terrace.

“I love this event because I get the chance to work in a tent, in a different space,” said Kennedy Center director of special events Leslie Miller, noting that the ball is one of four annual fund-raising events at the center—there's also the spring gala, the Kennedy Center Honors, and the Mark Twain Prize for American Humor. “We like each one to have its own feeling, since so many of our guests come to all the events."

The weather on Saturday night was dreary, with steady downpours throughout the evening. But the tent by US Event Structures held up with no leaks. Guests stayed dry under covered walkways as they made their way to the tent at 9:20 p.m., following a cocktail reception and the orchestra’s season opening concert. The rain even helped set the mood, as water cascaded down the tent’s windows, which faced a lighting display of interlocking purple circles projected on the exterior of the Kenendy Center. “People said to me, 'What a great water feature!,'" Miller joked.

Inside the tent, the decor evoked Russia with a modern twist to complement the launch of a new two-year Focus on Russia platform at the Kennedy Center, which will highlight the country's music. The look included a mix of old and new—a traditional white damask pattern on the programs (designed by Andrea Liss of Hannah Handmade), crystal chandeliers suspended under gauze columns, the modern purple geometric pattern projected on either end of the tent.

The guest list included musicians from the evening’s performance, as well as Washington power players like former secretary of homeland security Michael Chertoff, philanthropists Jane and Calvin Cafritz, newscaster Andrea Mitchell, former fed chief Alan Greenspan, and columnist Charles Krauthammer. 

Even the menu included a modern spin on a Russian classic, with a main course of “deconstructed borscht,” a braised beef short rib, fingerling potatoes, carrots, savoy cabbage, and a beet reduction. The evening’s wine was donated by event chair Richard L. Sias and Joullian Vineyards, which helped with the Kennedy Center’s initiative to cut costs. The event budget for this year’s ball was slightly smaller than last year’s budget, although Miller guessed that guests, who paid $1,000 per person or $50,000 per table, wouldn’t notice any drastic changes.

The National Symphony Orchestra's season opening ball at the Kennedy Center
The National Symphony Orchestra's season opening ball at the Kennedy Center
Photo: Tony Brown/Imijination Photography for BizBash
Before the ball, guests got a first look at the National Symphony Orchestra's newest performances, including Mikhail Glinka's 'Overture to Russian and Ludmilla.'
Before the ball, guests got a first look at the National Symphony Orchestra's newest performances, including Mikhail Glinka's "Overture to Russian and Ludmilla."
Photo: Tony Brown/Imijination Photography for BizBash
The tabletop floral arrangements included rich purple and lilac hues, towering vases, glass candelabra, and intertwining vines.
The tabletop floral arrangements included rich purple and lilac hues, towering vases, glass candelabra, and intertwining vines.
Photo: Tony Brown/Imijination Photography for BizBash
The tent was bathed in a purple geometric light pattern.
The tent was bathed in a purple geometric light pattern.
Photo: Tony Brown/Imijination Photography for BizBash
Crystal chandeliers were suspended in gauze columns.
Crystal chandeliers were suspended in gauze columns.
Photo: Tony Brown/Imijination Photography for BizBash
Despite the Russian theme, the band played American hits like 'My Girl' and 'Signed, Sealed, Delivered, I'm Yours.'
Despite the Russian theme, the band played American hits like "My Girl" and "Signed, Sealed, Delivered, I'm Yours."
Photo: Tony Brown/Imijination Photography for BizBash
The tent's windows looked through the rain onto a purple light display projected on the Kennedy Center.
The tent's windows looked through the rain onto a purple light display projected on the Kennedy Center.
Photo: Tony Brown/Imijination Photography for BizBash
Restaurant Associates handled catering.
Restaurant Associates handled catering.
Photo: Tony Brown/Imijination Photography for BizBash
The menu included a modern Russian twist with deconstructed borscht.
The menu included a modern Russian twist with deconstructed borscht.
Photo: Tony Brown/Imijination Photography for BizBash
Latest in Programming & Entertainment
FX's 'A Murder at the End of the World' Dinner Party
Programming & Entertainment
Trend Spotted: Murder Mysteries Are Having a Moment at Events
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
For a 2023 event, Pixis Drones created a massive Pac-Man game in front of the Manhattan skyline using 750 drones. Watch a video here.
Programming & Entertainment
Bringing a Drone Show to Your Next Event? Follow These Expert Tips
Makenzie Stokel and Channing Moreland started EVA when they were college roommates in Nashville. The pair, now 30 years old, are on a mission to connect corporate clients with high-quality event entertainment.
Programming & Entertainment
How This Platform Is Simplifying Corporate Event Entertainment Booking
Related Stories
The event space at Roy Thomson Hall
Programming & Entertainment
Charged Up
The Plastiscines at Alice & Olivia's Fashion Week presentation
Programming & Entertainment
Fashion Week Pics: Lacoste and Band of Outsiders Go Seaside, Live Music Adds Energy to Shows
The runway at the Gold Coast Fashion Award show
Programming & Entertainment
You Be the Judge
Bibiana's main dining room
Programming & Entertainment
Ashok Bajaj Opens Bibiana With Italian Fare and Private Dining
More in Programming & Entertainment
Programming & Entertainment
Trend Spotted: Murder Mysteries Are Having a Moment at Events
From mystery-centric dinner parties to true-crime-inspired experiences, more and more events are letting guests channel their inner detective.
FX's 'A Murder at the End of the World' Dinner Party
Programming & Entertainment
How a Tragic Loss Led to This Groundbreaking Event Safety Initiative
The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.
Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.
Programming & Entertainment
Bringing a Drone Show to Your Next Event? Follow These Expert Tips
Here's how brands and event hosts can safely—and effectively—grab attention with a high-flying drone display.
For a 2023 event, Pixis Drones created a massive Pac-Man game in front of the Manhattan skyline using 750 drones. Watch a video here.
Programming & Entertainment
How This Platform Is Simplifying Corporate Event Entertainment Booking
EVA—which just announced $2 million in funding—bridges the gap between planners and performers, offering a streamlined, tech-driven approach to booking event entertainment.
Makenzie Stokel and Channing Moreland started EVA when they were college roommates in Nashville. The pair, now 30 years old, are on a mission to connect corporate clients with high-quality event entertainment.
Programming & Entertainment
Booking a Controversial Event Speaker? Here’s How to Prepare for the Unexpected
Careful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.
Pexels Jibarofoto 2774556
Programming & Entertainment
How to Creatively Execute Stunts at Events—Without Sacrificing Safety
Last month's The Fall Guy premiere grabbed headlines with five action-packed stunts on the red carpet. Learn how the team pulled it off—and see some other jaw-dropping stunt moments we've loved at events.
Action-Packed Stunts at Events
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Strategy
18 Fun Ways to Keep Guests Cool at Outdoor Events
Programming & Entertainment
Event Personalization Moments That Really Worked
Personal touches, from custom playlists to innovative swag, are redefining attendee engagement. Here, event professionals share some of the most effective personalization moments they've created.
For a six-city tour with German gin brand Monkey47, creative marketing agency BMF designed custom silk scarves—which were then styled on site to enhance attendees' personal looks. “We chose scarves over any other branded giveaway because they are definitely having a fashion moment and allowed for guests to still embrace their individuality,” explains Melissa Notaro, a creative director for BMF.
Programming & Entertainment
Smooth Moves: How to Create Engaging Transition Moments at Events
Moving guests from one room to another can be an unexpected place for some surprise-and-delight moments.
“We once had a premiere for a show that was set in New Orleans, and transitioning 250 guests from the screening room to the after-party was an opportunity for us to enhance the experience by bringing in a New Orleans-style second line band—who led the entire audience across a busy NYC street,' remembers Vox Media's Tara Reilly. 'It not only created a smooth transition, but it gave our audience an unexpected experience that was memorable and sparked conversation.”
Programming & Entertainment
Q&A: How Neon Carnival Became One of the Year's Most Coveted Event Invites
Hospitality veteran Brent Bolthouse discusses why the Coachella-adjacent party has stood the test of time, why he refuses to sell tickets, and the hospitality trends he's loving (and hating) right now.
Brent Bolthouse Discusses Neon Carnival 2024
Programming & Entertainment
7 Important Tips for Working with Event DJs
The right DJ can make or break the vibe of your event. Here are some tips for getting it right.
Shutterstock 670249444
Programming & Entertainment
SXSW 2024 Preview: Catching Up with the Festival's Chief Programming Officer on What’s New and Noteworthy
BizBash tapped SXSW’s longtime programming chief, Hugh Forrest, to dish on what to expect at this year’s fest, taking place March 8-16 in Austin, Texas.
South by Southwest 2024 is anticipated to draw 300,000 guests to downtown Austin, Texas, March 8-16 for keynote and featured speaker sessions, music festivals, brand activations, film premieres, over-the-top events, and so much more.
Programming & Entertainment
7 Wellness Trends to Expect at Large-Scale Events in 2024
From tech-infused therapies to sound healing to new food waste efforts, we spoke with seven wellness industry players to find out which trends they predict at big events in 2024.
The team from Carillon Miami Wellness Resort plans to bring a variety of touchless wellness technologies to various trade shows that can offer quick, 10-minute recharge sessions to attendees.
Page 1 of 171
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.