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  1. Production & Strategy
  2. Programming & Entertainment

Updating Africa

The team at Keep a Child Alive tried to give Africa a contemporary look for its sixth annual Black Ball.

Scott Indrisek
October 21, 2009

African relief organization Keep a Child Alive held its sixth annual Black Ball at the Manhattan Center Studios’ Hammerstein Ballroom last Thursday to raise money for people living with HIV/AIDS and honor Bill Clinton, Youssou N’Dour, and Richard Branson. Guests who paid as much as $100,000 for a table were greeted by decor that aimed to bring African style to modern New York.

“People think of Africa in this antiquated way,” said Keep a Child Alive creative director Earle Sebastian, who conceived the night’s decor. “What I wanted to bring to the table this year was a very contemporary Africa."

Sebastian and event producers at OBO tried to do that with several elements, including models who performed in the lobby area during cocktail hour, dressed in traditional African and tribal garb. Dinner guests on the main floor sat before place settings of mismatched plates to evoke the feel of a colonial house. Above it all, tenting made from mosquito nets filled the venue. 

“A tent would be a place where people would take shelter from storms or the harsh rays of the sun. It’s a place where kings and queens would invite guests, the place where huge festivals and weddings would take place,” Sebastian said. “We were underneath a tent, discussing an issue that was as important as this—we feasted at the same time, enjoyed each other’s company, spoke, and listened to music.”

M.C. Queen Latifah steered the program, which followed presentations to Clinton, N’Dour, and Branson with the highly publicized musical portion. This year Coldplay singer Chris Martin and John Mayer both performed sets before Keep a Child Alive co-founder Alicia Keys took the stage as she does each year, this time for a duet of the hit single “7 Seconds” with N’Dour.

Mosquito net ceiling
Mosquito net ceiling
Photo: Hao Zeng
The mosquito nets used to create the tenting will be repurposed after the event.
The mosquito nets used to create the tenting will be repurposed after the event.
Photo: Hao Zeng
Guests sipped cocktails provided by Hennessey Black, Moët & Chandon, and Belvedere Vodka.
Guests sipped cocktails provided by Hennessey Black, Moët & Chandon, and Belvedere Vodka.
Photo: Hao Zeng
None of the plates used in each place setting had the same design.
None of the plates used in each place setting had the same design.
Photo: Hao Zeng
Outfits brought together styles and traditions from across Africa.
Outfits brought together styles and traditions from across Africa.
Photo: Hao Zeng
Models stood throughout the cocktail area, interacting with the guests before they sat for dinner.
Models stood throughout the cocktail area, interacting with the guests before they sat for dinner.
Photo: Hao Zeng
Images of people in tribal garb similar to that worn by the live models were placed around the room.
Images of people in tribal garb similar to that worn by the live models were placed around the room.
Photo: Hao Zeng
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