The premiere party for HBO's Grey Gardens in Los Angeles included retro entertainment like bingo games conducted by drag queens dressed as characters Big and Little Edie.
For a Summer Fridays promo, SoBe Lifewater recreated a drive-in setup within New York's Stephen Weiss Studio, including real cars to sit in and servers with popcorn and snacks.
Photo: Ray Tamara
Levi's Powersliding championship on the Santa Monica Pier included a DJ on wheels.
Photo: BizBash
At the South by Southwest music festival in Austin, Texas, Levi's and The Fader's pop-up concert and promotional venue included stations of silk-screen artists who created custom posters as guest souvenirs.