In Second Year, Toronto Christmas Market Gets More Guests, Sponsors and Media Attention
Sponsors made more substantial financial commitments this year and in return had more of a presence in the market. MasterCard, for example, offered complimentary gift-wrapping to visitors who used their MasterCard to purchase items at the market, and Merci chocolates had visitors signing an eight-foot thank-you card.
Holiday touches like the 45-foot Christmas tree, wooden vendor “cabins,” a Ferris wheel, and Christmas lights added to the historic brick buildings and cobblestone streets of the Distillery District. “We really create an experience,” Rosenblatt said. The picturesque market created an added draw for holiday parties in the district’s many venues (Archeo, the Boiler House, the Cannery Room, the Fermenting Cellar, Arta Gallery, and the Thomas Landry Cooperage Space). On market weekends, the Distillery District hosted anywhere from five to seven holiday parties. “It’s the ultimate Christmas party add-on,” Rosenblatt said.
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