Forget caricaturists and graffitists—fine artists are becoming a popular form of event entertainment. Here are three events that used them effectively.
At Stella McCartney’s presentation at New York’s Americas Society building in January, three artists sketched models lounging atop an antique carpet-covered stage built by AO Production. McCartney’s team enlisted the artists with the help of Grey Area, a project that offers artists a venue to reach new audiences through brand partnerships.
Photo: BFAnyc.com
During Super Bowl XLVII in New Orleans, artists appeared at several events, including the Rolling Stone Live party, produced by Toast, that took place at the Bud Light Hotel, a Wyndham property rebranded for the weekend.
Photo: Chris Roque
Held in February, the Toronto Book Lovers’ Ball had entertainment inspired by novels. One of the pieces, based on a book called The Painted Girls, featured a ballerina speckled in gold body paint and an artist working alongside her.
Photo: George Pimentel
