In the six years since its inception, Content Marketing World has become one of the top conferences for marketing and communication professionals to learn the latest strategies for developing content that attracts and retains customers. More than 3,600 people from 74 countries attended this year’s event, which was held September 6 to 9 at the Huntington Convention Center of Cleveland. The program included an exhibit hall and 50 sessions with more than 200 speakers from companies such as Bank of America, Visa, and General Electric.
Conference host Joe Pulizzi, founder of the Content Marketing Institute, says a key piece of the event’s success comes from the way it strikes a balance of providing both useful information and an enjoyable experience for attendees. Throughout the year, the institute produces newsletters, podcasts, webinars, and many other resources that provide thought leadership on content marketing, and the people who subscribe to those products are the target audience for the conference. “We view this as the culmination of what we do all year long. It’s like our annual holiday get-together,” Pulizzi said.
