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Webcasting Success Stories to Inspire Your Next Virtual Event

The concept of a Webcast is fairly straightforward: using the Internet to stream content to people not experiencing it in person. The execution, however, can take on many different forms.

Mitra Sorrells
March 12, 2013
Tech Herobox01

A Webcast may be a keynote session from a large convention, a prerecorded session from a conference followed by a live Q&A discussion with an online audience, or a presentation created exclusively for online dissemination.

Regardless of the format, experienced Webcast planners and vendors agree that the adage of “practice makes perfect” holds true. Whether you’ve produced dozens of Webcasts, or you’re just considering incorporating one into your next event, there’s always more to learn. We’ve gathered case studies from three organizations that are producing Webcasts to meet specific strategic goals. Planners share details about their strategies, lessons learned along the way, and plans for the future.

How a Nonprofit Used Hybrid Events to Grow Its Audience

How an Association's Virtual Conference Provides Service to Members Who Can't Travel

How a Brand Uses Free Weekly Webinars to Market Its Own Products

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