Following a successful launch at the IdeaFest South Florida, BizBash and the Event Leadership Institute will bring their Workshop Series to the BizBash IdeaFest Los Angeles on June 19. The morning education sessions are designed to provide hands-on skills to advance the careers of meeting and event planners and will cover topics including social media and audiovisual production.
Attendees can register for the Workshop Series here.
Below is more information about the topics and presenters.
Plan-A-Thon: Brainstorming Your Way to Better Events
David Adler, C.E.O. and founder, BizBash
Hillary Harris, executive director of special events, Warner Brothers Entertainment Group
David Merrell, owner and creative director, AOO Events
(additional participants to be announced)
How would you dream up the ultimate Apple launch? If resources were endless and the budget limitless, how would you plan the Golden Globes? If an event budget was cut, how would you reallocate resources, yet still create a memorable event? After examining key strategies for brainstorming techniques, participants will learn how teams successfully gather ideas and devise a plan to implement these concepts into real-life scenarios. Adler and a lineup of industry all-stars will work with participants in this hands-on workshop where attendees will discuss how to reinvent three key event formats: the award show, the gala fund-raiser, and the product launch.
Social Media Roadmap: Understand the Various Platforms & Which Ones Are Best for You
Lindsay Fultz, director of influencer relations and development, TwtMob
Google Plus, Pinterest, Instagram, Twitter, Facebook, Foursquare, blogging, etc. New social media platforms are sprouting up faster than businesses can keep up with. The first half of this session will feature a detailed overview of each platform, including the pros and cons of each, information about how your business can incorporate them into their content marketing and social media strategy, and how to track results. The second half will include an interactive review of case studies of businesses that have used these platforms successfully (and some, not so successfully). Participants will have the opportunity to review their company's strategy and help take it to the next level.
How to Think Like Google, Disney, and Other Innovative Brands
Kevin White, chief strategist, XPL
The event industry is one that lives and dies by the idea. But are we doing everything we can to nurture an innovative mindset in our companies and teams? Why do some companies seem to be constantly setting the trends, while others are following? What are Google, Disney, and 3M doing internally to foster a culture of innovation and ideation, and how can you adopt those principles to your team? This workshop will look at the characteristics that define such processes, how to best apply them in a business setting, and give resources to foster creativity at your company.
Shedding Light and Making Noise: How to Get the Most Out of Your A.V. Provider
Anthony Stevens, vice president of business development, AV Concepts
When it comes to audiovisual and other technical elements, even the most experienced planners are often at a loss in understanding their needs. In this workshop, Anthony Stevens of AV Concepts will explain key audiovisual concepts in an easy-to-understand manner. Participants will leave feeling empowered to better understand and negotiate their audiovisual contracts and provide greater value to their bosses and clients in explaining their audiovisual needs.
