August 15, 2013: Apple's iPhone Reveal Conflicts With Tech Events, WWE's Sophisticated Social Media Plan, See How Preston Bailey Uses Fruit in Florals

1. APPLE'S IPHONE REVEAL CAUSES SCHEDULING CONFLICT: Apple chose a busy day in the tech world to reveal its latest iPhone, with the September 10 date immediately conflicting with other big tech events including TechCrunch Disrupt, Intel Developer Forum, and Mobile Future Forward. All Things D: “Anyone who does events wants zero competition, but having a big, relevant but non-competitive event down the street isn’t the worst thing,” TechCrunch co-editor Eric Eldon said. http://dthin.gs/16Rw254

2. WWE SUMMERSLAM HAS SOPHISTICATED SOCIAL MEDIA PLAN: World Wrestling Entertainment's SummerSlam event in Los Angeles Sunday has planned a slew of digital integrations, including having one wrestler wear Google Glass and stream video and photos directly to the event's social hub. The efforts have helped WWE expand its event from one to several days. Mashable: "Literally just six or seven years ago, this was just one three-hour event," said Perkins Miller, WWE's executive vice president of digital. "But now we've seen how we can use social media as the glue that connects all of these things for our fans who can't be in Los Angeles as well as the fans who are there. It creates a unified experience we weren't able to have before." http://on.mash.to/1a7FHaF

3. HOW PRESTON BAILEY USES FRUIT IN FLORALS: Strawberries, lemons, limes, even a whole pineapple can be used in floral arrangements, as Preston Bailey demonstrated on the CBS program The Couch. See the summer-perfect arrangements on his blog: http://bit.ly/1cPBPMH

* LOCAL NEWS *

BOSTON:  W Boston will host its first Waterwalk August 21 to benefit Charity:Water. Guest are invited to take off their shoes and carry two 40-pound yellow Jerry cans to symbolize the distance many people in developing countries walk to collect water each day. W Hotels Worldwide global music director Michaelangelo L’Acqua will program music for the event.

Barking Crab, which hosts private events, has completed an extensive renovation. The space has a new raw bar and a streamlined menu focusing on locally caught fish; the bar program has a new, local focus as well.

CHICAGO:  Andrew Ettenhofer, formerly a senior producer at Fig, is now in new business development at Event Creative.

For fall events, Rockit Ranch Productions is offering customized apple-dipping stations at its Chicago restaurants. Guests can dip apples in sauces such as caramel, chocolate, and butterscotch; toppings include shaved coconut and sprinkles.

The World Pet Association will host its inaugural "Aquatic Experience—Chicago" at the Renaissance Schaumburg Convention Center November 15-17. The trade and consumer show will offer saltwater and freshwater fish, aquatic reptiles, seminars, speakers, and a Kid's Aquarium contest.

LAS VEGAS:  Caesars Entertainment is hosting a back-to-school fair for employees of its resorts today in a ballroom at Paris Las Vegas. In addition to educational workshops, there will be activities and performances by Caesars Entertainment headliners including Legends in Concert from Flamingo Las Vegas and the Quad Resort & Casino juggler Jeff Civillico.

LOS ANGELES:  The Downtown on Ice outdoor skating rink is slated to open November 14 and run through January 20 in Pershing Square.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Hialeah Park Casino opened Wednesday with 882 slots and 20 poker tables. The venue also includes Bella Note Italian Restaurant and several bars with signature cocktails. A celebration weekend is planned for August 30-September 1 and will include fireworks, salsa dancing from Willy Chirino, and a performance from jazz saxophonist Joe Donato.

NEW YORK:  The Wahconah Group, a Cleveland-based apparel company, has named Input Group North America as its agency of record for global experiential marketing, brand-funded events, and promotions.

Bike and Roll New York City is now offering a two-hour Segway Tour of Liberty State Park along the New Jersey waterfront. The tour begins at Liberty Landing at the World Financial Center in Lower Manhattan and includes an eight-minute boat ride from Statue Cruises.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  Underground Public House opens this weekend in downtown Orlando. The restaurant is described as a "modern American public house with an English twist." The menu will include British pub fare, craft beer, and cocktails.

TORONTO:  Canada's largest ski and snowboard show, now called the Toronto Snow Show, is October 17-20 at the International Centre . This is the show's first year at the venue.

WASHINGTON:  Otakon—a national convention for anime, live-action role-playing events, manga, video games, and Asian pop culture enthusiasts—has signed a five-year deal to host its three-day event at the Walter E. Washington Convention Center. More than 30,000 visitors are expected to attend, and Destination DC estimates it will generate $25 million in annual revenue for the city.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.

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