Planners looking for a self-service, budget-friendly way to track social media chatter about their events have a new option that launched today: NexaLive is a D.I.Y. solution from Montreal-based Nexalogy. Users create an account with as many as three hashtags or keywords, and NexaLive instantly creates a microsite that provides a real-time visualization of Twitter activity using those terms. The display can be shown on a large screen, embedded into a website or blog, and shared on social networks.
The NexaLive dashboard presents the social data in a variety of ways. The top of the display shows a timeline of Twitter activity. Users can click on tabs to view it for the lifetime of the event, for the last day, or for the previous hour. Below that is an interest map that visualizes trending and emerging concepts. Circles of varying sizes indicate the relative popularity of keywords and how they connect to one another, and clicking on a circle pulls up all of the tweets using that word. The third panel of the display shows two colorful charts showing top words and top hashtags being shared from an event. Naomi Goldapple, Nexalogy’s vice president of business development, says this allows planners to see which hashtags other than the official event hashtag are being used in tweets about an event. Clicking on a section of either chart pulls up the associated tweets on the left. The bottom of the display provides three different measurements of Twitter users talking about the event: those interacting the most with others, those tweeting the most, and those who are retweeting others the most. There’s also a frame that shows which links are being shared the most.
Pricing for NexaLive is $40 per month for one hashtag or search term, $50 per month for two, and $60 per month for three.
