Study Finds Marketers Want to Experiment With Tech at Events but Don’t Seem to Know How

January 22, 2018

When it comes to experiential projects and emerging tech, most marketers are curious about their options and want to do more of both this year, but they're not entirely sure how, according to a new study from brand experience shop A gencyEA.

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How Higher Tariffs Are Impacting the Event Industry

As of press time, both the Palisades and Eaton fires were almost 100% contained.

The Case for Hosting Events in Los Angeles Right Now

Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.

20 Toasty Tips for Keeping Guests Warm at Winter Events

Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

How Higher Tariffs Are Impacting the Event Industry

Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.

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Opinion & Experts

The Case for Hosting Events in Los Angeles Right Now

Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.

As of press time, both the Palisades and Eaton fires were almost 100% contained.

20 Toasty Tips for Keeping Guests Warm at Winter Events

Discover how to infuse warmth into your event—without sacrificing style and creativity.

Sometimes, leaning into the season through cozy, winter-inspired decor can add a natural warmth to your event design. For a corporate holiday party held in December 2023, Sterling Engagements created a stylish wintry retreat in a lodge-like setting. The space featured snow-dusted trees, serene blue lighting inspired by the winter sky, and a color palette complemented by shimmering metallics that were designed to catch the light. The centerpiece of the festive gathering was the plaid dance floor and eye-catching ceiling installation, which mixed different mediums including winter greens, pine cones, starbursts, and more. Florals furthered the whimsical, wintry theme.

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

Waste management is a major part of the outdoor retailer's sustainable event practices.

Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.

Does Your Event Need a Custom Scent?

The right aroma can enhance your event’s atmosphere and leave a lasting impression—without overpowering your attendees.

How to Use Scents at Events

18 Fun Ways to Keep Guests Cool at Outdoor Events

From misting stations to cooling towels, these creative (and often unexpected!) ideas can help your event guests beat the heat this summer.

See Inside This High-Tech, Multisensory Experience from Don Julio

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Tips for Hosting an Event Inside an Airplane Hangar—Where Not Even the Sky Is the Limit

Take insights and inspiration from the grand opening of The Executive Hangar, a new venue in Fullerton, Calif.

'Tap into travel,' Borunda advises of hosting inside an airplane hangar. 'Hosting an event at a hangar opens doors to many fun themes. Lean into the obvious aviation or travel themes, and decorate with planes and helicopters. Other fun themes can be ‘launch’ parties; milestones ‘reaching new heights’; or anything that can be a fun play on words in relation to planes, helicopters, or the hangar.'

How to Shut Down a Major City Strip for a Single-Day Food and Wine Fest

We spoke with the production team behind the Las Olas Wine & Food Festival to talk strategy—along with all the food, beverage, and activation highlights.

The one-night-only Las Olas Wine & Food Festival Tasting Pavilion took over five city blocks and several side streets. A production management team of 40, along with various activation partners who brought the sponsorships and experiences to life, were given just 24 hours by the City of Fort Lauderdale to build, execute, and break down the festival.

Q&A: Inside the Record-Breaking Sustainability Efforts at This Year's Mardi Gras

Through its new Recycle Dat! initiative, New Orleans managed to divert over 10 tons of waste from landfills during last month's citywide celebration.

Mardis Gras 2024 Sustainability Efforts

9 Tips for Effectively Repurposing Event Content

Events and conferences can be a treasure trove of content that, if used wisely, can keep your audience engaged all year. Here's how to repurpose content effectively.

Tips for Repurposing Event Content

10 Tips on How to Optimize a Private Dining Room for Events

From Miami to San Diego, we spoke with 10 event professionals about what to look for in a private dining room when planning your next event.

At Twenty-Eight Atlantic at Wequasset Resort & Golf Club on Cape Cod, the private dining room's focal points are its floor-to-ceiling windows that offer views of Pleasant Bay.

9 Ways to Minimize Travel-Related Delays to Your Event

According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.

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