Fittingly, the LCBO (Liquor Control Board of Ontario) used the Distillery Historic District as a backdrop when it launched a monthlong tribute to one of the finest wine-producing countries of the world, in a campaign dubbed "France Ooh La La!"
LCBO chairman and C.E.O. Andrew S. Brandt presented the event to highlight France's four major wine regions: north, south, southeast, and southwest. Each region presented a selection of wines that would be featured in the in-store campaign. The southeast brought Beaujolais, Burgundy, Chablis, and Rhone; the north offered Alsace, Champagne and Loire; the southeast presented Bordeaux; and from the south came Languedoc-Roussillon.
Unique invitations in the shape of the Eiffel Tower, designed by the LCBO and printed by I.D. APrint, succeeded in attracting a good turnout of approximately 100 guests.
Guests sampled the selected vintages and nibbled on Distillery Restaurant Group Catering's decadent hors d'oeuvres.
A focal point of the event was Select Wines' Champagne cascade, in which a pyramid of glasses was filled from a flowing stream of bubbly poured in front of guests.
Adding to the ambience was Glori Orient's Eiffel Tower display, designed to conjure up images of romantic Paris, with low-level dry ice.
Soft music by Lyne Tremblay's trio added to the romantic setting.
—Robyn Small
LCBO chairman and C.E.O. Andrew S. Brandt presented the event to highlight France's four major wine regions: north, south, southeast, and southwest. Each region presented a selection of wines that would be featured in the in-store campaign. The southeast brought Beaujolais, Burgundy, Chablis, and Rhone; the north offered Alsace, Champagne and Loire; the southeast presented Bordeaux; and from the south came Languedoc-Roussillon.
Unique invitations in the shape of the Eiffel Tower, designed by the LCBO and printed by I.D. APrint, succeeded in attracting a good turnout of approximately 100 guests.
Guests sampled the selected vintages and nibbled on Distillery Restaurant Group Catering's decadent hors d'oeuvres.
A focal point of the event was Select Wines' Champagne cascade, in which a pyramid of glasses was filled from a flowing stream of bubbly poured in front of guests.
Adding to the ambience was Glori Orient's Eiffel Tower display, designed to conjure up images of romantic Paris, with low-level dry ice.
Soft music by Lyne Tremblay's trio added to the romantic setting.
—Robyn Small