In order for important events to go off without a hitch and create a positive momentum for a business’ brand, it’s vital that the Internet connectivity for the event is strong.
For any event, the Internet connectivity provider a business chooses to deliver the necessary technology is critical to its success. Without the requisite IT expertise in managing and monitoring networks, an event could be subjected to unstable connectivity and, hence, utter failure. For this reason, the network a business puts in place for the event must be installed and overseen by a company that is tops in its field.
Why is connectivity so important at events? First of all, it’s a prerequisite for live coverage. More to the point though is that today’s consumers like to stay continuously connected via social media platforms and smartphone applications. If Internet access becomes unavailable, the difficulties that ensue can taint the success of an entire event and hurt a business’ reputation for a long time. Indeed, bad news travels faster than ever in the digital age. Events need to be able to support hundreds or thousands of devices depending on how large an event is and a network that is scalable to meet the fluctuation of Internet demand to ensure a seamless connection for attendees.
For venue owners, operators, or event managers to achieve a sense of confidence in services the venue is offering, including temporary Wi-Fi solutions, point-to-point wireless, and security, it is necessary to get down to brass tacks when vetting connectivity providers to ensure the one selected is best in class. Start by finding out whether the services provided encompass the three components named below, preferably in one bundle:
- Broadband with backup: Does the provider offer enough secure and reliable high-capacity broadband so that all attendees can communicate with their personal devices? Does the provider have a backup solution in case the primary transmission method fails? Ask the provider if it owns and operates its own network so that broadband and routing issues are within its control to correct.
- Sufficient infrastructure: If you want a high-quality network, you’ll need a provider that brings its own cables, cloud-based portals, and plenty of distributed access points. Find out whether the provider can supply automatic failover for individual circuits as well. Ask the company how it addresses access points that are old or not spread properly. Will it maintain the networks for your venues? Does its staff have the experience to handle issues on the user level such as overutilization and power sufficiency?
- Onsite support (labor): Don’t overlook the importance of an onsite network operations center for real-time technical support. Make sure they remain onsite for the duration of the event, managing and monitoring Internet connectivity and performance so that connectivity issues can be mitigated speedily.
To connect with a company that has been delivering reliable Internet and networking solutions for events for more than 15 years, contact Transbeam at [email protected] or 212.631.8100 ext. 229.