Strategy: Page 11

BizBash's 15 Most Popular Stories on Twitter in 2018

From coverage of the Emmys and Grammys to ideas for everything from wellness activities to name badges, here are the stories that prompted the most engagement on Twitter this year.

One trend we spotted in 2018 were floral installations in cars. At the inaugural Rosé Day L.A. in June, pink and red florals cascaded out of the windows of a.Moët & Chandon-branded Airstream trailer.

BizBash's 20 Most-Liked Images on Instagram in 2018

The most popular photos captured by editors on Instagram this year.

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How Refinery29's 29Rooms Evolved Based on Attendee Feedback

This year's edition of the massively popular exhibit featured more opportunities to connect with strangers, interact with art, and spark creativity. Here's a look inside the recent Los Angeles edition.

We wrote about Aaron Taylor Kuffner's Sonic Sanctuary room in our New York coverage, but new to Los Angeles was a companion piece called Sonic Shadow. A collaboration with Aye Hasegawa, the large space encouraged guests to put down their phones and experience a contemporary dance experience. The dancers' moves were reflected on the large wall behind them, creating a surreal experience.

Checklist: 9 Things to Know If You’re Serving Alcohol at Events

Essential tips for planners about regulations, staffing, minimizing bar lines and more.

Making Your Guests Unhappy Is Easier Than You Think

Usually, a disproportionate amount of time and money goes into the event production and very little thought goes into the overarching guest experience.

Event Management

Easy A(R): Simple Ways to Add the High-Tech Trend to Events

Here’s how to incorporate the technology into events without making a big investment.

An attendee at Apple’s Worldwide Developers Conference (WWDC), which took place June 4 to 8 in San Jose, California, tested out the game SwiftShot in the AR game room.

Industry Innovators 2025: Sephora

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Industry Innovators 2025: Netflix

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

Venues & Destinations

Seriously Sustainable: Hotels and Restaurants Making Real Commitments to Eco-Friendly Design and Operations

The most innovative efforts to create truly Earth-friendly venues consider building materials, ingredients, and more—without sacrificing style.

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Report: The Most Common Food Restrictions—and How to Manage Them at Meetings

In a report, I.A.C.C. teamed up with the World Obesity Foundation to explore the most common dietary requirements for event and meeting attendees.

The report recommends centering recipes around fresh produce and offering plenty of fruit and vegetables, like this brightly colored veggie charcuterie from the Hotel Palomar Los Angeles.

Event Innovators 2018: Maryellis Bunn & Manish Vora

This duo created the Instagram sensation known as the Museum of Ice Cream.

Creative consultant and design strategist Maryellis Bunn (right) and Manish Vora, former C.E.O. of digital-forward event space Lightbox, turned a pool full of sprinkles into an experiential craze.

Event Innovators 2018: Brett Blumberg

The founder of Kilowatt Events’ dedicated sustainability division focuses on the lasting social, environmental, and economic legacy events can have on the world.

Q&A: Catching Up With Public Event Pro TR Gourley

In the new BizBash questionnaire, we get to know the creator of attention-grabbing public events like the Lantern Fest, Slide the City, Color Me Rad, and more.

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This Week in Los Angeles: an Effective New Gala Format, a Social-Media-Friendly Jack-o-Lantern Festival, L.A.-Inspired Vodka Flavors

West Coast bureau chief Claire Hoffman recaps the week's biggest event news.

Inner-City Arts, a nonprofit that provides arts education to children in L.A.’s poorest neighborhoods, shook up its 2018 Imagine Awards in a big way this year. Instead of a traditional gala and dinner, the organization worked with Stoelt Productions to create mini, interactive studios that brought attendees inside the campus’s various visual, media, and performing arts activities. The event was held at City Market Social House on October 13.

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