Strategy: Page 10

What Event Pros Can Learn From L.A.'s Newest Music Festival

The organizers of SoCal's upcoming BeachLife Festival discuss their live streaming strategy, overcoming festival fatigue, and how they're avoiding Fyre Festival comparisons.

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Are You Being Transparent Enough About Your Event Costs?

At a recent panel, industry veterans discussed the importance of transparency and integrity in event pricing, why they charge what they charge, when to turn down a job, and much more.

The panel took place on March 13 at the El Rey Theatre in Los Angeles.

How Creative Sponsorships Help This Music Festival Reach Miami’s Millennials

Strong headliners, multisensory installations, and surprise activations combine to help III Points compete against more established festivals.

Hoisted by a construction crane, a disco ball served as a focal point of the Mind Melt stage.

Opinion & Experts

Guest Column: 4 Risk Management Tactics for Music Festival Promoters

Don't go viral for the wrong reasons. Here's how careful risk management planning can help avoid crises.

Risk management for music festivals should begin well before the event and can address everything from inadequate lighting to drug and alcohol use.

What Cold? How Three Brands Got Event Guests to Brave the Polar Vortex

Colgate, Klarna, and Aerie all successfully carried out events while wind chill dropped below zero.

Klarna “Smoooth Session”

How Brands Should Be Marketing to Generation Z

At Digital Entertainment World in Los Angeles, panelists discussed how Gen Z differs from millennials, why activists are the new celebrities and the importance of collaboration.

Generation Z sees it as their duty to make the world a better place and use their skills as content creators to do so. The Teen Vogue Summit in 2017 acknowledged this with a series of video booths where attendees could discuss how they plan to change to world.

Industry Innovators 2025: Sephora

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Industry Innovators 2025: Netflix

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

Podcast: Talking Trade Show Strategy With UBM Fashion (Episode 132)

Kelly Helfman, the president of west coast women's fashion shows for UBM Fashion, discusses this week's massive Magic marketplace.

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Busy Bees: How Bumble Events Went From Dates to Deal Making

The networking app has been diversifying its event strategy to reflect its expanded offerings.

Why Hotels Have Hopped on the Co-Working Craze

For small meetings or getting business done on the road, these spaces go beyond the typical hotel business center.

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Meetings & Conferences

Bright Ideas: The 15 Most Innovative Meetings 2018

Shining a spotlight on the most forward-thinking conferences, expos, and other gatherings over the past year.

Meetings & Conferences

Most Innovative Meetings 2018: #11 Social Media on the Sand

Why this hotel brand decided to organize its own influencer conference.

During the “Mad Hatter” after-party, guests were able to get psychedelic hand and arm marbling from Black Light Visuals.

BizBash's 15 Most Popular Stories on LinkedIn in 2018

From coverage of South by Southwest and the Super Bowl to ideas for conferences and sales meetings, here’s the most popular content with our LinkedIn followers published this year.

Uber was among the companies that hosted activations during South by Southwest in Austin in March.

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