Strategy: Page 9

Governors Ball 2019: 29 Instagrammable Ideas From Festival Organizers and Sponsors

See how Bud Light, Aperol Spritz, American Eagle, Honda, Google Pixel, and more engaged with attendees off the festival stages.

Governors Ball 2019

Does Your Annual Benefit Need a Format Change?

Get inspired by these fund-raisers that have used decor, technology, event layout, and more to refresh the attendee experience.

For the 2019 MOCA Benefit in Los Angeles, organizers used one long, winding table so everyone was seated at 'table one.'

12 Highlights From the First Collision Tech Conference in Canada

The sixth annual tech conference came to Toronto for the first time in 2019, bringing celebrity speakers, a women-focused tech program, and interactive sponsor activations.

The first Collision in Canada took place May 20 to 23 at the Enercare Centre, featuring 730 speakers including Canadian Prime Minister Justin Trudeau. Collision’s in-house design team helms all areas of the event, from stage design and signage to designing accreditation badges and the conference app. The team consists of more than 200 employees based in Dublin, Lisbon, Toronto, and Hong Kong.

How to Attract YouTube Audiences to IRL Events

Popular vlogger David Dobrik designed a pop-up shop for his new clothing line—and his fans.

Dobrik made appearances at the pop-up throughout the weekend. “We did our best to forecast the number of fans, but even our highest estimation was low,” said Juliette Richey, head of production at Movement Strategy. “We worked closely with David’s team to help orchestrate great outdoor interaction with the crowd so it wouldn’t make standing in a long line a slog or muddle in-store efficiency. At the same time we worked closely with the N.Y.P.D. to ensure everything was safe for everyone despite the large crowds.”

Industry Insiders

Imaginarium at the Aquarium - ILEA Toronto Gala

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Industry Innovators 2025: Sephora

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Industry Innovators 2025: Netflix

Industry Innovators 2025: Chase

How These Top Event Pros Are Fighting Sexual Misconduct at Festivals

A group of seasoned Los Angeles DJs and event planners have created Soteria., a safe-space initiative for large-scale events such as Coachella.

(From left): Ana Calderon, Michelle Pesce, Daisy O'Dell, Kate Mazzuca

How SAP Uses a Human Touch to Sell Tech on the Trade Show Floor

Adopting a content-oriented “live-work-play” approach, the planning team for SAP’s Sapphire Now aimed for a fun, organized, and productive conference design.

At the center of Sapphire Now was the Central Showcase, a high-tech air travel-theme display designed to demonstrate how experiential data and operational data can merge to assist businesses.

See an Absolut Bar That Accepted Recyclables as Currency

Absolut celebrated the launch of its sustainability platform with an Earth Day event that invited New Yorkers to exchange recyclables for cocktails. The vodka brand also unveiled an interactive billboard in Los Angeles.

A step-and-repeat wall displayed a moss replica of the Absolut bottle against a wall of reclaimed wood, which featured the name of the event. White flowers poured out of a blue recycling bin and shopping cart.

12 New Green Venues for Meetings and Events in 2019

These new and renovated convention centers, hotels, restaurants, and other event venues are making a commitment to eco-friendly events.

Portola Hotel & Spa

How Peloton Embraced the Boston Marathon

A lineup of events for runners, fans, and the public sought to connect them in a deeper way to the fitness brand.

Distance runner, triathlete, and coach Matt Wilpers and Peloton instructor Becs Gentry spoke at a panel called “Making Goals and Keeping Them” moderated by New England Patriots head strength and conditioning coach Moses Cabrera.

What Is An Effective Way to Keep Connected With Guests After An Event?

From sending post-event emails and hand-written thank-you notes to creating social media giveaways, event professionals shared tips for staying in contact with guests after an event.

From left: Kathy Randle, Ana Silva, Ida Pennymon

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