Strategy: Page 8

Strategy
How to Create User-Friendly Conferences
Sponsorship, catering, networking, and activity ideas from Vox's Code Commerce event.
Jason Del Rey and Kara Swisher hosted the conference and interviewed speakers including Julie Wainwright, founder and C.E.O. of the RealReal, and Tara Walpert Levy, vice president of agency and brand solutions at Google, who appeared with the choreographer and YouTube influencer Kyle Hanagami.
Strategy
Checklist: 7 Deadlines to Hit to Get Your Event Off Without a Hitch
Mark these important milestones for a successful event.
Checklist
Strategy
How The Atlantic Festival Created a Headline-Making Event
A dynamic speaker lineup—from Nancy Pelosi to Yo-Yo Ma to Arnold Schwarzenegger—gave the conference a sense of urgency.
Cellist Yo-Yo Ma performed as well as spoke at the conference, pictured here on stage with the musician Chris Thile.
Event Design & Decor
What It Took to Produce the San Francisco Symphony's Biggest Gala Yet
For its 108th season, the symphony paid tribute to longtime conductor Michael Tilson Thomas with playful details and surprise and delight moments. Here's how producers Blueprint Studios pulled off the seven-hour affair.
The Patrons Pavilion featured custom-fabricated fringe chandeliers, weighing 12,000 pounds, highlighted by more than 3,000 cascading gold pendants. White leather seating and tall floral arrangements completed the look.
Strategy
How Can Event Pros Prepare Employees For Active Shooter Incidents?
Experiential agency Momentum Worldwide's event initiative involves site-specific safety plans, mandatory employee training and a threat intelligence system.
The 2019 Gilroy Garlic Festival in Northern California (pictured here in 2018) ended in tragedy when a gunman killed three attendees. The shooting and other recent attacks are prompting event producers to rethink their safety plans for staff and attendees.
Sponsored
3 Reasons Why Your Event Space Needs All-Gender Restrooms
Example of all-gender bathroom signage.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Strategy
Checklist: 7 Guest Comfort Areas That Every Event Should Cover
Show attendees their well-being is important.
Spring Checklist5
Strategy
From Heat Waves to Blackouts: How Recent Events Handled Cancellations
Events in New York and Chicago have recently been canceled due to circumstances such as heat waves and power outages. While some events were rescheduled, other events were forced to refund attendees or host alternative programs.
Ozy Fest was slated to have its fourth edition in New York's Central Park on July 20 and 21. The city canceled the event due to the heat wave.
Strategy
Free Rides: How Major Events in Cities Are Making Attendee Transportation Easier
Events that draw mass crowds, including the Rogers Cup in Toronto and Dreamforce in San Francisco, have devised transportation strategies that include free subway rides and custom walking infographics.
The annual Rogers Cup tennis tournament takes place August 3 to 11 at the Aviva Centre in Toronto. This year, attendees who present their ticket can take a free subway ride home.
Strategy
Inside the Event Strategy for Five Brands at the 2019 Food & Wine Classic in Aspen
A look at a surprise pop-up dinner, the debut of CBD, and more at the picturesque food festival.
Chefs posed outside the Top of the Mountain Party, which was hosted by Wines From Spain. The image, taken nearly every year with the mountain backdrop, is a class photo of sorts.
Strategy
How Governors Ball Generated Hype for This Year's Festival
Organizers devised a marketing strategy that involved releasing lineup clues through new and retro technology.
To promote this year's musical lineup, Governors Ball organizers mailed out VHS tapes with video clues like footage of the Atlas statue outside New York's Rockefeller Center, in addition to Instagram videos of images such as a dial-up window hissing AOL-era internet beeps.
Strategy
How to Make Festivals More Inclusive (and Fun) for Plus-Size Attendees
Event organizers offer advice for creating a welcoming, comfortable environment for all.
Timber! Outdoor Music Festival
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