Strategy: Page 7

7 Tips for Marketing Your Event in the COVID-19 Era

Event professionals share their do's and don'ts for marketing your live and virtual events amid the pandemic.

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What Will Hybrid Events Look Like? Industry Pros Answer Your Biggest Questions

Events with small in-person audiences and larger virtual audiences are likely to be the new norm for quite some time. Here, top event producers explain eight things you should be thinking about now.

A unique option for hybrid events is Lytehouse Studio in Brooklyn. The 7,000-square-foot venue offers a variety of tech-forward ways to fuse live and virtual audiences, including a 360-degree, immersive Cyclorama stage, plus high-speed livestreaming options, professional lighting packages, and more. Additional event spaces include a lounge, a private patio, and a rooftop.

Ask BizBash: What Are Some Ways I Can Support My Event Industry Peers Right Now?

You’ve got questions; we’ve got editors to hunt down the answers. Send questions to [email protected].

2020 Ask Bb Web (1)

3 Tips for an Inclusive Online Registration Form

If it is necessary to ask participants their gender, include an option for folks to identify as non-binary and/or 'other.'

Why Venues Across the U.S. Are Focusing Efforts to Attain GBAC STAR Accreditation

Move over, LEED certifications. Venues now covet GBAC STAR accreditation to prove readiness for a post-COVID-19 world.

Earlier in May, Hard Rock Stadium in Miami—home to this year’s Super Bowl—announced it will be the first pro football stadium to attain the GBAC STAR accreditation.

Ask BizBash: How Long Should a Virtual Event Last?

You’ve got questions; we’ve got editors to hunt down the answers. Send questions to [email protected].

2020 Ask Bb Web (1)

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: Sephora

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Industry Innovators 2025: Netflix

Industry Innovators 2025: Chase

9 Lessons These Event Pros Learned From Hosting Virtual Fundraisers

From Instagram auctions to cooking classes with celebs, industry experts share their tips for raising money through digital events and campaigns.

Geoffrey Zakarian hosted City Harvest's 'The Great New York Foodathon,” which aired on local New York stations on April 17.

How Event Planners Can Get a Head Start on Future Events—From Home

Three words: virtual site visit. These venues are bringing out all the digital stops to help planners lock down dates for future events—without ever leaving their homes.

In addition to the upcoming virtual site visit videos, Avenue Event Group offers Google Maps-like virtual tours for each of its venues, allowing event planners to drag their mouse to walk through a venue virtually and see it from all angles.

3 Things Event Planners Should Do During the Coronavirus Pandemic

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6 Ways Event Planners Can Maintain Client Relationships During the COVID-19 Outbreak

Event pros are staying in touch through handwritten letters, shared resources, personalized gifts, and more.

Marc Friedland is sending handwritten notes to clients and colleagues on a daily basis; the designer and branding expert recently created custom-made cards and stamps, as well as a pre-stamped 'Heart Felt Thanks' postcards so recipients can pay it forward. 'This is such a simple concept, and one that is so often dismissed because of texting, emailing, calling, and video conferencing,' says Friedland. 'But therein lies its beauty and power.'

5 Ways Event Pros Can Stay Creatively Inspired Through the COVID-19 Outbreak

From learning a new skill to taking a virtual museum tour to browsing Instagram, here's how event producers, designers, and other industry pros are staying inspired—from home.

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How Event Vendors Are Adapting Their Services During Coronavirus—and Giving Back to Their Communities

In the wake of COVID-19, caterers, florists, venues, and other event vendors are focusing on philanthropy and innovation.

Lady Bird bakery in Houston is using leftover materials to create 'quarantine cookies' with PSAs such as 'wash your hands.' A package of 12 cookies costs $40; all proceeds after cost are being donated to the Houston Food Bank.

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