Strategy: Page 12

Strategy
Holiday Party Ideas 2018: 10 Ideas for a Merry (and Mindful) Event
Give back with a gathering that includes thoughtful details, charitable activities, and sustainable stuff.
New York nonprofit Transfernation picks up extra, untouched food from events and corporate cafeterias and delivers it to the closest local food program such as a homeless shelter or soup kitchen. Event hosts can download the organization’s app and request a pickup for their leftover catered food, similar to a rideshare app. The service charges a small fee to reimburse the independently contracted food runners; donors receive tax receipts for the donated food.
Strategy
Q&A: Catching Up With Gold Sky Productions' April Luca
In the BizBash Questionnaire, we get to know the Los Angeles-based event producer.
Courtesy Of April Luca
Sponsored
Here's Why (and How) You Should Be Using Event Personalization
Everything you need to know about event personalization.
Experiential Marketing, Activations & Sponsorships
How Brands Are Using "Instagram Museums" to Reach Consumers in a New Way
Big-name companies such as American Express, Coach, and BET are increasingly creating hyper-visual, museum-like experiences to foster a stronger relationship with customers. Here's why it works.
At Essence and Toyota’s Instagrammable playground, held in New York in December, a ”Throb' room provided attendees with a photo op in front of a giant heart that throbbed to the beat of music, creating a rhythmic monitor effect on the surrounding walls. Click here to see more.
Strategy
Top 10 Innovative Brands 2018: #8 Visa
The payments technology company’s evolving services have inspired its event presence.
In September, Visa served as the official payment technology partner of New York Fashion Week: The Shows. As part of the partnership, the company hosted an on-site activation at Spring Studios that included a contactless-enabled vending machine filled with limited-edition items from designers.
Strategy
October 1, 2018: False Gunshot Alarm Triggers Chaos at Global Citizen Festival, See Inside a Penthouse Designed Solely for Instagram Stars, Target's Store Opening Fail Made Brand Rethink Event Strategy
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Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Innovators
Industry Innovators 2025: Netflix
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
Q&A: Why Global Citizen Festival Is Prioritizing Sustainability—and Heading to South Africa
David Beame, vice president of global events and experiences for Global Citizen, discussed the social good-driven music festival's sustainability efforts this year, why the event is traveling to South Africa, and the challenges that come with planning a large-scale international festival.
Stevie Wonder and Kwame Morris at the 2017 Global Citizen Festival in Central Park in New York.
Strategy
Trend Spotted: Crowd-Sourced Messages of Positivity
These recent events invited guests to get creative with hand-written messages of advice and encouragement.
L’Oréal Paris worked with Agenc to host a 'Galentine’s Day' event in New York in February 2017. At a graffiti wall, guests were encouraged to write why they are “worth it,' a play on the beauty brand's well-known slogan.
Strategy
See What You Missed at Refinery29’s 29Rooms
This year, the media company introduced some new elements into its popular event.
This surreal installation called “Dream Doorways,” in collaboration with Kali Uchis, featured open doors that revealed various dream-like scenarios.
Strategy
Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions
The city and its famed Rodeo Drive tapped bicoastal experiential and digital firm AGENC to create a series of family-friendly events and photo ops this summer.
A big part of the BOLD campaign was creating photo ops designed to be shared on social media—therefore promoting Beverly Hills and Rodeo Drive as destinations. AGENC created a series of five photo boxes, including a popular flower-filled one on Two Rodeo Drive.
Experiential Marketing, Activations & Sponsorships
U.S. Open 2018: 19 Event Highlights From the Tournament's 50th Anniversary
An electrifying opening performance by Kelly Clarkson and fan experiences from American Express, I.B.M., Grey Goose, and more highlighted the Grand Slam's 50th anniversary.
U.S. Open Opening Night Ceremony
Strategy
This Week in Los Angeles: Inside the Emmys Governors Ball, W Hotel's New Music Festival, Jonathan Gold Remembered
West Coast bureau chief Claire Hoffman recaps the week's biggest event news.
To promote the upcoming film Smallfoot, Warner Bros. worked with Experiential Supply Co. to build a two-story immersive experience at the corner of Hollywood and Vine. The activation transports guests to the film’s snowy world with yeti photo ops, arts and crafts, a 20-foot slide, and other family-friendly activities. It’s open to the public until September 14.
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