Strategy: Page 13

Wall Art: 8 Eye-Catching Instagram-Friendly Murals from Brands

Delta, Adidas, and Refinery29 are using an age-old art form as social media bait, event decor, and more.

Refinery29’s 29Rooms

Checklist: 8 Ways to Keep Event Clients Happy

Tips for working with clients, from the pitch meeting and planning process to event day and debriefings.

August 9, 2018: Oscars Announce Major Changes to Future Telecasts, Airbnb Calls Off Great Wall of China Sleepover Event, Charlottesville Declares State of Emergency for Anniversary of Violent Rally

Experiential Marketing, Activations & Sponsorships

For Shark Week, These Species Were Made Entirely From Upcycled Materials

To promote the 30th anniversary of Shark Week and to promote ocean conservation, Discovery created art installations from everyday materials that pollute the ocean.

A tiger shark was constructed from plastic bottles.

Event Tech & Virtual

How Denver Is Becoming the Home of the Slow Food Movement

For the second year in a row, Slow Food Nations brought together food-conscious crowds around the city.

Simple picnic tables were decorated with burlap runners, linen napkins, and candles in Mason jars at the West Bijou Ranch, where Savory Institute hosted a bison tour and an intimate dinner to discuss regenerative agriculture. After sunset, guests went planet- and star-gazing in the open field.

Macy’s Brings 4th of July Celebration to Life Across the United States with Virtual Reality

Macy's and VirtualRealityRental.co bring annual fireworks show to life with VR.

Industry Innovators 2025: Sephora

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Industry Innovators 2025: Netflix

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

5 Tips for Better Events From BizBash Live: Florida

From social media marketing to rebranding an event, speakers pushed innovation and engagement.

Speakers at the Event Innovation Forum included Cristy Clavijo-Kish, chief development officer of Hispanicize Media Group. Everlast Productions designed the diamond-shaped stage, then later described how it was constructed at a Masterclass session on audiovisual production.

Q&A: What Event Planners Can Learn From the Success of Refinery29's 29Rooms

Refinery29's creative director shares behind-the-scenes details as the multisensory funhouse expands to San Francisco and Chicago.

Refinery29 executive creative director Piera Gelardi at the Los Angeles edition of 29Rooms in December. Click here to see more images from the event.

Why Oculus Created a 376-Piece Hanging Sculpture

The Facebook-owned virtual-reality company celebrated the release of the Oculus Go headset with an event that showcased a hanging installation, created with 376 items that reflected content offerings.

The installation was created with 376 items, which were hand strung from the ceiling of a vacant event space in SoHo. A transparent basketball court and hoop reflected the headset's N.B.A. League Pass.

6 Smart Tips for Safe and Efficient V.I.P. Arrivals

Experts share their advice for keeping keynote speakers, headlining entertainers, and other V.I.P.s secure and happy from airport pick-up to event check-in.

Jaime Geffen of Geffen Events says it's important that V.I.P. lounges feel private, safe, and exclusive—without being too over-the-top. She previously helped create the V.I.P. arrivals tent at the 2016 Teen Choice Awards (pictured), which served as an extension of the red carpet.

Event Production & Fabrication

What It Takes to Produce the Bicoastal Glaad Media Awards

The L.G.B.T.Q. organization leans on loyal sponsors and two production teams to pull off two star-studded award shows—on opposite coasts—in the span of three weeks.

Wanda Sykes hosted the 29th annual Glaad Media Awards, which took place April 12 at the Beverly Hilton.

Event Tech & Virtual

12 Fancy Cocktails That Are Made With Garbage

In an effort to reduce food waste, restaurants and bars are turning kitchen scraps into drink ingredients. Here’s a taste.

In addition to giving distillery compost to local farmers who grow agave to help minimize waste, Patron also offers low-waste cocktail recipes including the Melon Collins, which is made with Patron Silver tequila, cantaloupe shrub, lime stock, and soda water. The melon shrub can be created by using vinegar and sugar to preserve overripe melons.

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