Production & Strategy: Page 5

Experiential Marketing, Activations & Sponsorships

Gen Jeans: See How American Eagle’s Denim Deli Catered to Its Customers

The retail brand hosted a two-day pop-up in Nashville, Tenn., with an open-mic stage that expanded upon its “Live Your Life” messaging.

'I think it's important for brands to go to their customer versus their customer always having to come to them,' Schapiro said.

Experiential Marketing, Activations & Sponsorships

30 Cool Ideas You May Have Missed From Lululemon, TIME, Maybelline New York, and More

Here’s a look at some steal-worthy ideas we spotted in March 2025.

Event Eleven worked with Images by Lighting on the event's lighting.

Brands & Event Pros

Industry Innovators 2025: 11 Planners, Designers & Producers Who Are Defining the Next Era of Events

This creative crew is using standout designs, smart engagement strategies, and flawless execution to move the event industry forward.

2025 Industry Innovators Article Image Planners Designers Producers

How Higher Tariffs Are Impacting the Event Industry

Event profs weigh in on this hot economic topic and share how the increased costs are affecting their businesses.

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Event Production & Fabrication

How to Launch a New Event Agency in Decadence and Style

Ashley Woody hosted industry professionals for "A Night of Revelry" in honor of her new boutique event agency, Maison Madera. See all the surreal details—and read her tips for throwing a successful launch event.

To celebrate the launch of her new boutique event agency, Ashley Woody recently hosted 'A Night of Revelry' for professionals in entertainment, hospitality, and fashion at her Los Angeles studio.

Opinion & Experts

16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks

We've rounded up some clever—and often hilarious—ways event profs have tackled unexpected challenges with creativity and quick thinking.

'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

Programming & Entertainment

How a Tragic Loss Led to This Groundbreaking Event Safety Initiative

The inaugural Showstop Procedure training and certification takes place in Houston this month in honor of Madison Dubiski, who was 23 when she was killed at the Astroworld Festival in 2021.

Since 1996, more than 175 people have lost their lives at U.S. concerts, with over 722 deaths reported globally due to event-related crowd incidents. According to the Pink Bows Foundation, 82% of these were caused by preventable hazards.

Event Production & Fabrication

How This Podcasting Fest Turned Up the Volume on Attendance, Content, and Star Power

The founder of On Air Fest shares how the event is turning podcast popularity into a sought-after experience for more hosts, listeners, and sponsors.

On Air Fest 2025 took place Feb. 19-21 across four venues in Brooklyn. Here, Seth Meyers' session on risk-taking doubled as a live taping of his hit podcast, Family Trips with the Meyers Brothers.

Experiential Marketing, Activations & Sponsorships

Top 5 Ways Event Profs Measure the Success of Pop-Up Activations

From social media engagement to dwell time, here are some of the key KPIs they track.

In February, L'Oréal Paris hosted a pop-up event to celebrate the launch of its new Paradise Big Deal Mascara. It featured an immersive billboard activation in Times Square where visitors were able to have their lashes featured. Eight thousand products were distributed and the experience generated 18.6 million instances of the hashtag #bigdealmascara.

Experiential Marketing, Activations & Sponsorships

See Inside These Buzzy ‘Yellowjackets’ Screenings

Paramount+ with SHOWTIME hosted advanced showings of the new season with some branded, slightly ghoulish goodies.

The screenings were open to the public and targeted toward fans of the show, entertainment influencers, and media known to be part of the Yellowjackets Hive. In total, over 400 tickets were sold across all four cinemas, with nearly 5,000 fans visiting the lobby installations.

Event Production & Fabrication

South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies

Get details on the behind-the-scenes sales strategy, the host hotel's advanced planning process, notable tech- and AI-forward activations, and more.

LaCroix had a floral-themed photo wall activation that offered both printouts and digital photo files.

Experiential Marketing, Activations & Sponsorships

This Skincare Brand Created an Oasis of Wellness in the Wake of LA's Wildfires

Natura Bissé's Casa Hollywood activation featured workshops, master classes, and an innovative culinary experience that showcased its skincare—all while helping Angelenos get their glow back.

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