Production & Strategy: Page 6

Experiential Marketing, Activations & Sponsorships
This Skincare Brand Created an Oasis of Wellness in the Wake of LA's Wildfires
Natura Bissé's Casa Hollywood activation featured workshops, master classes, and an innovative culinary experience that showcased its skincare—all while helping Angelenos get their glow back.
In the wake of January's devastating wildfires, a portion of proceeds from Natura Bissé's Casa Hollywood event went to local LA-based organizations. 'It was our way of bringing a little radiance back to the city we love,' said the brand's Alejandro Garçon.
Opinion & Experts
Top Trending Stories on BizBash: February 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Guy Fieri’s Flavortown Tailgate
Event Production & Fabrication
7 Things Keeping Event Professionals Awake at Night
We asked event profs to share the biggest challenges they’re facing right now—and how they’re overcoming them.
Curated Lifestyle U Ml6 Tf Cs W Yk Unsplash
Experiential Marketing, Activations & Sponsorships
Netflix's Tasty New IRL Experience Is Now Open in Las Vegas
Netflix adds to its roster of IRL fan experiences with Netflix Bites Vegas, a one-year culinary residency at MGM Grand Hotel & Casino that brings the streaming platform's shows and movies to the table.
Netflix Bites Vegas is a yearlong spinoff of the streaming platform's Netflix Bites LA, which was a 2023 pop-up focused exclusively on Netflix's culinary programming.
Experiential Marketing, Activations & Sponsorships
Food Porn: Get a Sneaky Peek Inside CookUnity’s Peep Show Experience
The meal delivery platform hosted a one-day pop-up that highlighted the sensual side of dining.
The one-day event welcomed 283 attendees.
Experiential Marketing, Activations & Sponsorships
33 Cool Ideas You May Have Missed From NBC, Nespresso, Whataburger, and More
Here’s a look at some steal-worthy ideas we spotted in February 2025.
Fifteen Percent Pledge Gala
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Beverages
11 Seasonal Punches (and Recipes) From Top Mixologists
Brands & Event Pros
Industry Innovators 2025: 8 Event Vendors & Suppliers Who Push Boundaries to Create Unforgettable Experiences
From fabricators to photographers to gifting experts, these event vendors and suppliers are constantly in pursuit of creative solutions for their clients.
2025 Industry Innovators Article Image Vendors And Suppliers
Event Production & Fabrication
How to Plan an Engaging Gala for 6,500 Guests
The Eisenhower Health Foundation's massive Power for Excellence gala took over an entire arena, filling it with VIP experiences, premium food services, and a live performance by acclaimed composer Hans Zimmer.
Eisenhower Health Foundation's 'Power for Excellence' gala took over the Acrisure Arena on Jan. 28.
Experiential Marketing, Activations & Sponsorships
This Haircare Brand Celebrated Decades of Black Beauty with a Retro-Style Fete
Co-hosted by actress Keke Palmer, the event highlighted Creme of Nature's connection to Chicago’s South Side, where the brand was founded in 1976.
One vignette featured a retro outdoor setting, replete with lawn chairs and a boom box, inspired by Chicago’s South Side in the 1970s.
Experiential Marketing, Activations & Sponsorships
Get a Look at the Best Brand Moments From NYFW Fall/Winter 2025
From chip pants to coffee pop-ups, this month’s New York Fashion Week featured clever partnerships, fun parties, and plenty of inspiring designer shows.
NYLON Nights: Fashion Edition
Experiential Marketing, Activations & Sponsorships
See Inside Welch’s Zero Bodega That Turned Into a Surprise Speakeasy
The food brand launched its new line of drinks with a play on the beloved NYC corner store, along with an unexpected hidden lounge.
The door to the speakeasy resembled a fridge.
Experiential Marketing, Activations & Sponsorships
Why Subway Hosted a Fancy Five-Course Meal
The restaurant chain showcased its ingredients in unexpected ways with an immersive dinner experience in NYC.
The event featured a formal dinner setting.
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