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Section: Production & Strategy > Opinion & Experts
Opinion & Experts
Top Trending Stories on BizBash: September 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
September 27, 2024
To celebrate this year's US Open, creative experience agency CNC teamed up with Procter & Gamble and Downy—along with tennis star Venus Williams—to create the 'Rinse It Out' pop-up in NYC's Flatiron neighborhood. Read more: US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis
Opinion & Experts
Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events
Annie Thompson shares her rules for creating effective, authentic events and brand activations.
September 19, 2024
Earlier this year, Bumble gave users with success stories the chance to win a wedding at its 'Little Yellow Wedding Chapel' in Las Vegas.
Opinion & Experts
Event Profs Share Their Favorite Vendors Who Make Magic Happen
Event professionals reveal their preferred vendors across AV, catering, florals, photo booths, and more.
September 13, 2024
'Memorializing an event for attendees in real time is always key for us, and The Bosco has never disappointed,' says Massah David, co-founder and creative director of creative agency MVD Inc, of her go-to photo booth company. Here, The Bosco provided a greenery-filled booth for a 2019 activation with FILA, where the brand shared its fashion-fueled interpretation of exploring nature.
Opinion & Experts
Ask the Editors: What Makes an Event or Experience Feel Authentic?
The BizBash editors take our fall print issue’s theme to heart and share how they think authenticity shines through in an event.
September 11, 2024
'How do we market in extraordinary ways but also include the audiences that you are marketing to—in the concept development and production phases—in an authentic way?' asks Ashley Henderson, founder and executive producer of League Twenty Two and a 2024 BizBash Industry Innovator.
Opinion & Experts
Event Profs Share Their Wildest Event Ideas—That Actually Worked
From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.
September 6, 2024
For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.
Opinion & Experts
Checking In: What's Your Biggest Challenge Today as an Event Prof?
From compressed timelines to hotel rates, event profs share with us the biggest challenge they're facing right now.
September 4, 2024
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Opinion & Experts
Top Trending Stories on BizBash: August 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
August 30, 2024
The Dunkin’ House returned to Lollapalooza grounds with a two-story build out produced by Live Nation. Highlights included a bracelet-making station, airbrush tattoos, iced coffee samples, and a second-floor lounge with plush seating areas and views of the festival grounds below. See more: Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Opinion & Experts
Top Trending Stories on BizBash: July 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
July 31, 2024
At VidCon 2024, TikTok hosted the Destination: Creation party that nodded to the brand's travel theme. The event was hosted at the Anaheim Regional Transportation Intermodal Center (ARTIC) and produced by Mirrored Media. See more: VidCon 2024: The Clever Booths, Lounges, and Parties That Grabbed Attention This Year
Opinion & Experts
Top Trending Stories on BizBash: June 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
June 28, 2024
Canva Create 2024, the graphic design platform's largest event to date, took place on May 23 at Hollywood Park, home to SoFi Stadium and the 6,000-seat YouTube Theater. Read our behind-the-scenes coverage here.
Opinion & Experts
12 Books Every Event Prof Should Read This Summer
Planning your summer reading list? We've got you covered.
June 14, 2024
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Opinion & Experts
Guest Column: 7 Common Anniversary Event Pitfalls and Mitigation Strategies
For many event teams, anniversary celebrations are the most pressure-filled to be perfect. Explore common mistakes and the best practices to mitigate them.
June 6, 2024
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Opinion & Experts
Top Trending Stories on BizBash: May 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
May 31, 2024
During Miami Race Week, Jack Daniel’s Tennessee Whiskey, in collaboration with Universal Music Group for Brands and McLaren Racing, debuted Jack’s Garage in Miami following successful 2023 F1 activations in Austin and Las Vegas. See more: Behind the Build of the Record-Breaking 2024 Formula 1 Crypto.com Miami Grand Prix
Opinion & Experts
How Event Profs Can Make Mental Health Part of Their Everyday Awareness
May is Mental Health Awareness Month, but mental health in the event industry is not defined by a year, month, week, or day. It’s defined by actively making it part of your everyday awareness for life, Janice Cardinale writes.
May 8, 2024
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Opinion & Experts
5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More
These event profs spotlight their go-to partners.
May 2, 2024
Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto
Opinion & Experts
Top Trending Stories on BizBash: April 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
April 30, 2024
Pinterest's first-ever Coachella activation was called Manifest Station, a fashion and beauty experience produced by experiential agency MKG. The space encouraged festivalgoers to evoke the nostalgic fashion of Coachella in decades past, while also tapping into current Pinterest-identified trends like “Lana Del Rey core” and “2014 core.' See more: Coachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand Activations
Opinion & Experts
My Favorite Vendors: 5 Event Profs in the U.S. Share Their Go-To Partners
Event professionals reveal their preferred vendors across AV, catering, photography, rentals, and more.
April 23, 2024
'Their inventory is stunning; their team in office and at load-in are always polite and patient; and they just stand apart from any other rental company we’ve worked with,' said Kapture Vision CEO Nilo G. Low of her preferred rental partner, Taylor Creative Inc. Pictured here are the Soren sofa, Sven chair, and Sigrid stool.
Opinion & Experts
FX's Event Head Shares 7 Rules for Creating Effective Consumer Activations
FX’s Kenya Hardaway shares her top tips for connecting with consumers, developing an event narrative, integrating technology, and more.
April 17, 2024
Kenya Hardaway and her team recently celebrated FX's buzzy new series A Murder at the End of the World with a dinner party that used projection mapping, RFID tech, costumed actors, and surprise-and-delight moments to immerse guests in the show's unique setting. See more: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party
Opinion & Experts
Top Trending Stories on BizBash: March 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
March 29, 2024
Sometimes the venue can be the real star of an event. And for the U.S. premiere of Dune: Part Two, which took place in New York City on Feb. 25, the Warner Bros. events team identified the perfect after-party location—the American Museum of Natural History’s Gilder Center for Science, Education, and Innovation. See more: See Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-Party
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