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Industry Buzz
CANADA: National Indigenous History Month, Edmonton Tourism Awards, The Arts Put on a Show at the Garden, and More
June 10, 2025
Meetings
How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd
The annual conference featured thought-provoking conversations and high-tech, hands-on demonstrations.
June 9, 2025
Co-founder and chief brand officer of children’s nutrition company Once Upon a Farm Jennifer Garner and co-founder and CEO of Once Upon A Farm John Foraker joined editor of live journalism and special content for The Wall Street Journal, Kim Last, on stage to share the actionable strategies brands can take to improve children's nutrition.
Industry Insiders
5 Booth Sales Mistakes to Avoid
Even experienced event teams face challenges. Here are five mistakes to avoid.
June 9, 2025
23914771 5 Booth Sales Mistakes To Avoid
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Golf’s surprising resurgence is bringing new faces—and major brand partnerships—to the green.
June 6, 2025
Brands like Complex have been working to make golf more inclusive and diverse. The media platform hosted its inaugural celebrity golf Pro-Am in November 2024, bringing together big names from music, sports, and entertainment. See more: See How Complex Turned a Golf Tournament Into a Cultural Event
Event Production & Fabrication
20 Bold Event Entrances That Made a Lasting Impression
From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.
June 5, 2025
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
Industry Buzz
US: EDC Las Vegas, GRAMMY House Pop-Up Experience, New Event Venue in Arizona, and More
June 5, 2025
Industry Buzz
CANADA: Nextfest in Edmonton, Nobu Hotel Toronto Now Open, Summer Swing at Fairmont Hotel Vancouver, and More
June 5, 2025
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
June 4, 2025
Them x Destination DC's WorldPride DC Kick Off Event
Event Production & Fabrication
5 Music Event Trends Making Noise in 2025
From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.
June 3, 2025
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
Event Tech & Tools
Event Tech Check: New Tools for Guest Communication, 3D Event Diagramming, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
June 3, 2025
On May 9, Genesis debuted The Forest Within, a multisensory installation at Genesis House in New York developed in collaboration with Gwyneth Paltrow. The exhibit transforms the venue’s Cellar Stage into an immersive environment inspired by Korean landscapes and cultural symbolism. Guests are guided by Paltrow’s narration through a symbolic forest filled with native greenery, rock formations, and a blend of sensory details like ambient sounds, botanical scents, and layered textures. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.
Industry Buzz
US: VidCon and Visit Anaheim's Partnership, New Event Space in Chicago, Pride Month Activations, and More
June 3, 2025
Industry Insiders
From Rooms to Rails, Downtown Phoenix Continues to Rise
A stunning new hotel and a vibrant transportation hub are the newest developments in this top meeting and event destination.
June 3, 2025
Phx May2025 New Developments3
Industry Buzz
CANADA: Destination Canada's New Toolkits, Canadian Folk Music Awards, Casa Loma's Summer Programming, and More
June 3, 2025
Sports
On the Right Track: See Inside e.l.f.'s Zippy NASCAR Activation
The beauty brand hosted its Power Grip Garage at the Coca-Cola 600 race event in support of driver Katherine Legge.
June 2, 2025
Fans were able to meet Legge at the activation.
Event Design & Decor
Why Guests Wore Sneakers to This Black-Tie Gala
At the California Science Center’s 26th annual Discovery Ball, attendees enjoyed Dodger Dogs, danced on a basketball court, and raised paddles—or foam fingers—for a good cause.
May 30, 2025
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Opinion & Experts
Top Trending Stories on BizBash: May 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
May 30, 2025
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
May 29, 2025
Washington, D.C., is hosting this year’s WorldPride celebration.
Event Production & Fabrication
How This Star-Studded Foodie Event Made a Satiable Splash at Sea
BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.
May 29, 2025
Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
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