Top 50 Event Designers 2019: Jack Bedwani
The designer on being inspired by pop culture moments.
Photo: Courtesy of The ProjectsAs C.E.O. and global director of the Projects (@wearetheprojects), a cultural consultancy with offices in Los Angeles, New York, London, and Sydney, Bedwani and his team create immersive experiences for brands like Puma, Reebok, Coach, Harper’s Bazaar, Charlotte Tilbury, and Porsche. He explains that a big part of the company’s design philosophy is rooted in exploring pop culture: “We are looking for interesting moments in culture that will enable us to capture the attention of our guests and connect with them in an emotive way.”