With so many events and promotions surrounding the first Super Bowl held in the New York/New Jersey region, the competition for attention was high. In addition to big-name musicians, professional football players—current and retired—and giveaways, marketers used striking decor elements to stand out, some referencing iconic New York City imagery, and others incorporating football-related visuals or finding quirky ways to integrate products and sponsors.
Here's a look at 15 design ideas from some of the Super Bowl's biggest bashes.
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Photo: Robin Marchant/Getty Images for ESPN
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Photo: Andre Maier
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Photo: Chelsea Lauren/Getty Images for Playboy
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Photo: Theo Wargo/Getty Images for DirecTV
Photo: Ilya S. Savenok/Getty Images for the Giving Back Fund
Photo: Jamie McCarthy/Getty Images for Playboy
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Photo: Ilya S. Savenok/Getty Images for The Giving Back Fund
Photo: Andre Maier
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