South by Southwest is abundant with activations, parties, film premieres, and other events, which means marketers and event producers have to be more creative to captivate festival attendees. Keeping in line with this year’s decidedly more curated and focused approach, this meant more low-key executions, from CNN's simple fruit theme and Sony’s hovering clouds to color-coded areas from M&Ms, Diet Coke, and Bumble.
Here’s a look at the best event design ideas from the Austin festival.
Sony’s Lost in the Music
Photo: Christina Chi Craig
'Ready Player One'
Photo: Nadia Chaudhury for BizBash
New Balance's Iconic 574 Texas Barbecue
Photo: Bonica Ayala
New Balance's Iconic 574 Texas Barbecue
Photo: Bonica Ayala
Twix House of Duos
Photo: Nadia Chaudhury
Diet Coke’s House of Because
Photo: Nadia Chaudhury for BizBash
CNN
Photo: Nadia Chaudhury for BizBash
Mars Petcare’s Leap Lounge
Photo: Nadia Chaudhury for BizBash
Bumble's Empowering Connections
Photo: Nadia Chaudhury for BizBash
M&M's Sound & Color House
Photo: Nadia Chaudhury for BizBash
Gatorade’s G-Store
Photo: Nadia Chaudhury for BizBash
Mercedes-Benz Me Convention
Photo: Nadia Chaudhury for BizBash
Starz Sensory House
Photo: Nadia Chaudhury
Fox Sports House
Photo: Nadia Chaudhury for BizBash
Under Armour's Hovr House
Photo: Nadia Chaudhury
'Sorry to Bother You'
Photo: Nadia Chaudhury