1. BRANDS START TO PRESSURE FIFA TO REFORM: Coca-Cola, a sponsor of soccer’s ruling body FIFA since 1974, is pressuring the organization to form an independent commission to root out corruption. Associated Press: “In the most significant intervention by a company which helps to bankroll world soccer, the soft drinks giant said Friday that it formally asked FIFA to allow ‘one or more eminent, impartial leaders’ to explore how the organization can regain its credibility and the trust of fans. After Coca-Cola's demand was revealed, another U.S.-based sponsor — McDonald's — publicly rebuked FIFA for having ‘internal controls and compliance culture’ inconsistent with the fast-food chain's own standards.” http://bit.ly/1HElRT9
2. WHY BRANDS SHOULD INVEST IN MUSIC FESTIVALS: Festivals and concerts are the best way to market to millennials, according to a new survey from marketing agency Momentum Worldwide and concert promoter AEG Live. But brands still face challenges to make their marketing strategies there memorable. Billboard: “Millennials aren’t always retaining which brands they interact with at live music -- that’s a real gut check for us,” says Glenn Minerley, Momentum’s vice president-group director of music and entertainment. “The industry’s just not doing music-marketing experiences right—it’s not about putting a car on a pedestal in a festival village anymore.” http://bit.ly/1HDDeBt
3. WOULD YOU EAT A DEEP-FRIED CAVIAR TWINKIE?: A deep-fried Twinkie topped with mounds of caviar is among the culinary oddities at this year’s Orange County Fair, which is celebrating its 125th anniversary. Other diet-busting offerings include deep-fried Starbucks, deep-fried birthday cake, and, proving that even healthy items can become unhealthy, deep-fried apples served with whipped cream. Los Angeles Times: http://lat.ms/1eb7ues
* INDUSTRY NEWS *
Poken will provide digital interactive content at the Boy Scouts of America’s centennial National Order of the Arrow 100-year Anniversary Conference August 1-8 at the Michigan State University campus. More than 15,000 scouts are expected to attend.
* LOCAL NEWS *
ATLANTA: Special Olympics Georgia has received a $90,000 grant from the UPS Foundation. Press release: http://prn.to/1MyzHYq
AUSTIN: The Monogram Modern Home, presented by Dwell, took place at Nest Modern on Friday and Saturday.
CHICAGO: Bar Siena will open on Saturday. In the West Loop, the 8,000-square-foot venue will serve Italian street fare and small plates along with main courses; it will also have a pizza bar and a walk-up window serving Italian doughnuts.
LAS VEGAS: MGM Resorts International shared water-saving strategies with a panel of the Nevada Drought Forum on Friday. Associated Press: http://bit.ly/1Dq4K3i
LOS ANGELES: Blue Bottle's third coffee shop in Los Angeles, which opened last week in Beverly Grove, is offering classes about coffee. Los Angeles Times: http://lat.ms/1Jnqxe7
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Xtreme Action Park in Fort Lauderdale opened on Friday. The 95,000-square-foot entertainment venue has a go-kart racetrack, a ropes course, an arcade room, bowling lanes, and a 5,200-square-foot ballroom as well as conference rooms and other small event spaces.
NEW YORK: New York Post: “There will be a women’s soccer World Cup dream match-up in store for New York soccer fans with a planned game between the champion USA team and third place England at Yankee Stadium.” The event is being planned for November. http://pge.sx/1I5VWAI
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO/CENTRAL FLORIDA: Halloween Horror Nights, an extra-ticket, after-hours event at Universal Studios, will run September 18-November 1. The event will have haunted house maze inspired by the Insidious films. Orlando Sentinel: http://bit.ly/1Lfakh3
SAN FRANCISCO: Kenzo Tsujimoto is opening a Japanese restaurant in downtown Napa. SFGate: http://bit.ly/1e57xZ0
TORONTO: Toronto businesses are already getting a boost from the Pan Am Games. Toronto Star: http://on.thestar.com/1ObuBSt
WASHINGTON, D.C.: The March on Washington Film Festival is hosting film screenings and events at various locations in the city, including the Navy Memorial the Supreme Court, through Saturday.
The D.C. State Fair will host a marijuana-growing competition this year. The Washington Post: http://wapo.st/1TFtXQH
YOUR NEWS: What are you doing? Tell us: [email protected].
JOB BOARD: Post a job or find a job: http://jobs.bizbash.com
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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