BIZBASH CALL SHEET — #116 — Thursday, 10.06.11
Compiled today by Chad Kaydo and Jana Schiowitz in New York
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* INCOMING *
1. REMEMBERING STEVE JOBS: The Apple co-founder died yesterday. In addition to his game-changing products, we’re remembering him for his innovative experiential marketing ideas, and how he used events to build excitement and anticipation for Apple offerings, turning product announcements into closely watched cultural events.
AP: “Jobs the CEO, Jobs the technologist and futurist, Jobs the inventor and innovator and refiner of others' ideas: All of them, in the end, relied upon another Steve Jobs who sewed the others together and bottled their lightning: Steve Jobs the storyteller, spinning the tale of our age and of his own success, and making it happen as he went.”
http://buswk.co/qq9wjZ
The Wall Street Journal’s Walt Mossberg: “Sometimes, not always, he’d invite me in to see certain big products before he unveiled them to the world…We’d meet in a giant boardroom, with just a few of his aides present, and he’d insist—even in private—on covering the new gadgets with cloths and then uncovering them like the showman he was, a gleam in his eye and passion in his voice.”
http://dthin.gs/nhputZ
Marketing blogger Geoff Livingston: “The company even avoided (and still avoids) major announcement fests such as the annual Consumer Electronics Show, instead preferring to orchestrate its own Apple events weeks apart from known industry events…Launch events are complimented by traditional outdoor, print and broadcast advertising buys, in-store signage and displays, and of course, beautiful, recognizable packaging. The Apple website is tuned to announcements, turning over on launch day with in-depth web pages and videos explaining new products…These ads and direct marketing outreaches are as orchestrated as the company’s public relations efforts. In fact, they create a seamless multi-channel, multi-touch approach that demonstrates one of the very best integrated and repeatable marketing formulas the world has seen.”
http://bit.ly/pZgcMK
His passing inspired, The New York Times reports, “an iPhone vigil, advertised on Dolores Park’s Facebook page and organized by a group of tech people. ‘In memory of Steve Jobs, an iPhone vigil will be held tonight,’ the Facebook page said. ‘Come, turn up your brightness, and remember, together.’”
http://nyti.ms/pPhclC
Finally, here’s the 1997 “Think Different” commercial (“Here’s to the crazy ones, the misfits…”):
http://bit.ly/omNeOY
2. WINE AND FOOD FESTIVAL HIGHLIGHTS: Seemingly undeterred by the shaky economy, hordes of foodies, chefs, and brands came out for the fourth iteration of the New York City Wine & Food Festival, once again crowding the four-day flurry of demonstrations, tastings, and culinary talks. Here's senior editor Anna Sekula's round-up of the festival's events:
http://bit.ly/qNobH2
3. CONCUR AND CVENT PARTNERSHIP: The alliance provides clients with a platform for expense management and meeting-related travel. Market Watch:
http://bit.ly/oiHFY8
* LOCAL NEWS *
BOSTON: The JavaScript Everywhere Conference is October 15 at the Omni Parker House Hotel. San Francisco Chronicle:
http://bit.ly/nY6bPx
Chef Jody Adams will open Trade, a new restaurant next to the InterContinental Hotel at Atlantic Wharf, the week of October 17. Menu items will include marinated fluke with kaffir lime salt, nuts, and spices; and pomegranate-glazed eggplant with capers, olives, and pine nuts.
http://bo.st/nolnTP
CHICAGO: CheekyChicago.com will celebrate its third anniversary at Studio Paris October 19. The event offers French appetizers, Ciroc and Qream cocktails including a “Cheeky-tini,” and music from DJ Mister Wolf.
The Peninsula Chicago will host a Children's Halloween Tea October 29. Activities include cookie decorating stations, storytelling, and a costume contest, and Avenues and the Terrace will be transformed into a temporary pumpkin patch.
Bill Clinton has been added to the list of 100 speakers for Chicago Ideas Week, in various venues October 10-16. Crains Chicago Business:
http://bit.ly/oHUQxv
The National Hellenic Museum will host a grand opening celebration at the rooftop terrace in Millennium Park November 5. Mayor Rahm Emanuel is expected to attend and Greek comedian Ellen Karis will perform.
http://bit.ly/3LQR1w
LAS VEGAS: The Nevada State Museum is slated to reopen on October 28 at an existing tourist attraction, the Las Vegas Springs Preserve. Washington Post:
http://wapo.st/pBjrRk
More than 28,000 attendees from 79 countries are expected to attend the American Dental Association's 152nd annual Session and World Marketplace Exhibition at the Mandalay Bay Convention Center next week, and the meeting is estimated to generate $12 million in revenue to local businesses, according to the association.
http://bit.ly/oav8Y0
LOS ANGELES: La Plaza de Cultura y Artes opened with great fanfare six months ago, but the cultural center is now staggering, with sparse attendance, contractors complaining of non-payment, and a shrinking staff. Los Angeles Times: "The concerts, lectures, and other special programs once envisioned were rare, until two events last weekend."
http://lat.ms/mZc1Mh
Beginning January 2012, the 1.6 million-square-foot, LEED-certified Anaheim Convention Center will offer free Wi-Fi to all visitors.
MIAMI/SOUTH FLORIDA: Throughout October, Rocco's Tacos & Tequila Bar's three locations is donating a percentage of Taco & Tequila Tuesday's sales to Susan G. Komen for the Cure. Eater:
http://bit.ly/4vg9l7
The Fort Lauderdale Gay and Lesbian Film Festival begins October 13.
http://bit.ly/pT66UU
NEW YORK: K.I.M. Media LLC is producing Jeremy's Heroes 10th anniversary Black Tie & Sneaker Gala at Guastavino's. Puma is sponsoring the event with additional props provided by Taylor Creative.
http://bit.ly/n1jpNv
Michelle Obama and Iman are the honorary chairwomen of the opening night gala performance of Alvin Ailey American Dance Theater at City Center November 30. The New York Times:
http://nyti.ms/pa6fNM
Canard Inc. is catering events at Esquire's "Ultimate Bachelor Pad" at the Dumbo Clocktower in Brooklyn from October 13 until mid-December.
Le Bernardin was named most popular restaurant in the Zagat 2012 New York City restaurants survey, breaking Danny Meyer's streak with Gramercy Tavern and Union Square Cafe.
http://bit.ly/omoARr
ORLANDO: Spain's Melia Hotels International is taking over the former Mona Lisa Suite Hotel near Celebration. The 240-unit hotel with one- and two-bedroom suites will become the company's second property in the U.S. It will be renamed Meli√° Orlando Hotel at Celebration.
TORONTO: Bedmap.com, a Toronto-based startup, announced the release of its new special event feature. Event organizers anywhere in the world can create a live, annotated map for guests that show the details and location of the event along with available hotels in the area.
http://bit.ly/qjOnHQ
GM Canada began what it calls "the largest vehicle launch in history," Wednesday with live concerts and presentations in Dundas square. The campaign launches three new GM cars through video, print, digital, and out of home advertising. Marketing Magazine:
http://bit.ly/r2bRAg
WASHINGTON: BrankLinkDC produced an intimate media luncheon for 15 Wednesday to celebrate the Washington launch of luxury floral subscription delivery service H. Bloom, and is hosting another today for 20 prominent Washingtonians. Held at Bourbon Steak, both events are showcasing the company's six signature collections via 25 floral arrangements "stuffing" the space, BrandLinkDC director Barbara Matin told us.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz, Anna Sekula, and Courtney Thompson in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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