BIZBASH CALL SHEET — #164 — Thursday, 12.15.11
Compiled today by Chad Kaydo and Jana Schiowitz in New York
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* INCOMING *
1. FASHION'S NIGHT OUT RETURNS: The Council of Fashion Designers of America is expected to announce today that the shopping event will return next year. Since the final dates for New York Fashion Week have not yet been determined, the 2012 expected date is September 6 or 13. More than 250 cities are said to be participating in the fourth installment. WWD:
http://bit.ly/tiQo0u
Here’s our coverage of Fashion’s Night Out this year, with 70 ideas from across the U.S.:
http://bit.ly/rf4lGu
2. VIRAL ADVERTISING: YouTube's list of 20 of the most-shared ads of 2011 includes commercials that have funny or cute elements to stunts like Danny Macaskill's bike tricks for a documentary. Mashable: "From the Royal Wedding to LMFAO, using someone or something that has a strong following always helps in achieving viral reach. And if that doesn’t work, consider a male stripper or a monkey with an AK-47."
http://on.mash.to/uwgn20
3. QUICK ROOM SERVICE: Four Seasons Hotels and Resorts is rolling out a new 15-minute room service menu, set to debut at the end of the year. Also included is an airline security-friendly "to go" option that can be delivered to a guestroom, car, or to the front desk to pick up as a guest leaves the hotel. Boston.com:
http://bo.st/tM2Bo9
4. NEW YEAR’S IN VEGAS: Vegas Inc: "For some celebrities, sipping champagne and being seen at a Las Vegas club this New Year's Eve will earn them a larger paycheck than their actual jobs headlining television series, reality shows, or concert tours. Some are expected to bring home upwards of half a million dollars for a few hours partying on the Strip."
http://bit.ly/rsrNhp
5. SOCIAL MEDIA TRAINING: Zoomerang Online Surveys and Polls, in conjunction with GrowBiz Media, polled businesses about challenges faced this year and plans for next year. Only 33 percent of the companies are currently using social media and 40 percent said they will begin to use it for marketing purposes in 2012. The Huffington Post:
http://huff.to/usWgZB
For those just getting started: Also at The Huffington Post, Beverly Macy of Gravity Summit looks at the top three reasons companies should train executives in social media: understanding real-time communication, new opportunities to gain and retain customers, and being competitive in the market. "Social media is an enterprise-wide endeavor and it begins with education. A coordinated, professional approach is required to ensure all employees and associates understand the parameters of engaging in social channels as it relates to the company; knowledge on internal and external practices; comprehending measurement and analysis of efforts to impact the bottom line."
http://huff.to/ujhgxj
6. JOHNSON & JOHNSON'S NEW MARKETER: The company appointed Michael Sneed to oversee its global marketing and public relations. Sneed will become vice president of global corporate affairs January 1 as the company looks to recover from some product recalls. Ad Age:
http://bit.ly/t7a0k5
* LOCAL NEWS *
AVON, COLORADO: The SnowBall Music Festival returns March 2-4.
BOSTON: Watson Adventures holds a unique murder mystery scavenger hunt for adults at the Museum of Science Saturday.
On Sunday, the Charles Hotel will celebrate the opening of its 2,900-square-foot ice skating rink with performances from the Harvard Figure Skating Club, a visit from Santa, and cookie decorating stations for kids.
http://bit.ly/4tE9E4
Luxury spending is back on the rise, says The Boston Globe, citing examples of spending in the event industry: "Winston Flowers, with six shops in the region, said sales for holiday in-home design services are up about 20 percent...Many orders run about $1,500, but some clients are doling out far more to deck the halls...At Towne Stove and Spirits restaurant in Boston, holiday bookings filled up fast with some lavish lunches priced at $35,000 and select dinner affairs running upwards of $50,000 for large groups."
http://bo.st/s1kHTw
CHICAGO: 1154 Lill Studio will host a benefit for Jeni Anton at the Armitage Street store today. Anton is the Chicago nanny who pushed a 20-month out of the way of an oncoming drunk driver in May, but suffered her own severe injuries that require multiple surgeries.
http://bit.ly/aIDMhb
National Louis University will host its 125th Anniversary Gala January 19 at the Casino. Phil Ponce, host of WTTW's "Chicago Tonight," is the M.C.
Crain's Chicago Business: "In an under-reported development, the Chicago Convention and Tourism Bureau recently formed a sports commission...The goal: Develop and implement plans to lure Final 4s, world wrestling championships, soccer tournaments, auto races and other athletic competitions, mostly amateur, that can bring a lot of cash into town—and that Indianapolis has specialized in producing in recent decades."
http://bit.ly/usPCEs
LAS VEGAS: Buca di Beppo is scheduled to open its first restaurant location on the Las Vegas Strip, inside the Excalibur Hotel & Casino, December 26.
First Friday Las Vegas announced some changes: In addition to new winter hours of 5 p.m. until 11 p.m. from January through March, new art tents and a music stage will now extend south on Third Street from the intersection of Colorado. The Fremont East street art fair will now take place in the space behind Downtown Cocktail Room and Beauty Bar.
LOS ANGELES: Nominees for the 18th annual Screen Actors Guild awards were announced Wednesday at the Pacific Design Center's SilverScreen Theater in West Hollywood. The show will be simulcast live nationally on TNT and TBS January 29 from the Shrine Exposition Center.
Faith Hill will perform at the People's Choice Awards at the Nokia Theatre January 11.
The promotional poster for the 54th annual Grammy Awards has been released. Designed by architect Frank Gehry, it shows the gilded gramophone trophy surrounded by model buildings. Adweek:
http://bit.ly/tWsUXo
MIAMI/SOUTH FLORIDA: Morgans Hotel Group announced the Happy Shopping program, launching at the Delano, Mondrian South Beach, and Shore Club. Hotel guests will receive a complimentary shopping card for access to exclusive savings and deals at the area's boutiques upon check-in.
YoungArts will honor Robert Redford January 12 with the Arison Award at its An Affair of the Arts gala at the Gusman Center for the Performing Arts and the J.W. Marriott Marquis Hotel.
http://bit.ly/sCItbo
Union Square Agency and Miami's Orange Bowl Committee have partnered to produce the second annual Orange Drive Miami Beach Music Festival, December 30 to January 1 at an amphitheater built on Miami Beach alongside Ocean Avenue. Billboard:
http://bit.ly/uasjFu
NEW YORK: David Dorfman Dance returns to the Joyce Theater January 24-29 with the premiere of "Prophets of Funk," which celebrates the music of Sly and The Family Stone.
Under the leadership of newly appointed show director Alan Liebensohn, preparations began Monday for next year's New York International Automobile Show, scheduled for April 6-15.
http://bit.ly/tqxFuS
Christos Valtzoglou is turning his Swiss-German restaurant into a Greek space called Boukies, scheduled to open in March with seating for 90. The New York Times:
http://nyti.ms/sk8B3t
Corie Rosenberg is the new associate manager of PR for Henri
Bendel. Previously, Rosenberg worked with Elle and Hearst publications.
ORLANDO: Orlando Balloon Rides debuts its newest hot air balloon tomorrow morning with a launch at Reunion Resort. The balloon is the height of an 11-story building and can hold 24 passengers, making it the largest hot air balloon in the United States.
TORONTO: Creemore Springs Brewery will be opening a new brewing facility at 75 Victoria. The large space will include an event venue on one of the upper floors. An adjoining "beer museum" can also be added to the event space for larger groups. The Creemore Echo:
http://bit.ly/spo6Cj
On Wednesday, Toronto Special Events released its list of Winterlicious restaurants with 175 top restaurants participating in the tenth annual foodie festival, offering 3-course, prix fixe meals. The event runs January 27 to February 9.
http://bit.ly/twiTW8
WASHINGTON: C.B.R.E. has been narrowed down the location search for Italian culinary concept Eataly to three or four spots. A decision is expected in the next few months. The Washington Post:
http://wapo.st/tHuSrL
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Matthew Mogavero, Jana Schiowitz, Anna Sekula, Courtney Thompson, and Katherine Zoeller in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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Subscribe: http://info.bizbash.com/callsheet.html
