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Call Sheet #290: McDonald's Looks to 'Mad Men,' Samsung's Record Marketing Effort, Facebook Faces Olympics Restrictions

BIZBASH CALL SHEET â€” #290 — Thursday, 06.21.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York
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1. MAD MEN AND MCDONALD'S: The fast food giant called on designer Wayne Hemingway to create new staff uniforms for its U.K. restaurants that draw on the mod style of Mad Men. Huffington Post: "The line is composed of skinny ties, pencil skirts and Fred Perry-style polo shirts. Hemingway also traded McDonald's' classic bright red and yellows for muted colors like gherkin and mustard and substituted smaller jockey-style hats for baseball caps. Another upgrade? Lower-cut collars for female employees, intended to give off a more feminine look." http://huff.to/Px0ast

2. SAMSUNG'S SMARTPHONE PUSH: A massive effort to launch the Galaxy S III will include promotions using 3-D technology at movie theaters and free downloadable content at 50 kiosks set up around the U.S. AdAge: "Samsung is unleashing the biggest-ever marketing campaign in Samsung Mobile USA's history for the phone's launch, beginning this week. Although Samsung declined to provide specifics on spending on the phone, it's believed that the marketing budget for the next few months will more than double what the company spent on all Galaxy-branded products in the U.S. in 2011." http://bit.ly/LhMFi8

3. RULES FOR TRADE SHOW GUERRILLAS: Forbes offers six rules of trade show guerrilla marketing gleaned from the April 2012 San Francisco ad:tech conference. One tip: Mind your budget. "Draw upon your guile, not your bank account when devising creative stunts that attract mindshare. However, do not confuse frugal with cut rate." http://onforb.es/M0tTsJ

4. FROM DESKS TO DROPOUTS: The College Board installed 857 empty student desks on the National Mall Tuesday, a promotion highlighting high school dropout rates. The desks represent the number of dropouts per hour every day. New York Times: "The effort is part of the College Board’s 'Don’t Forget Ed!' campaign, the organization’s first venture into the world of politics. … The man responsible for executing the display is Adam Hollander, 38, of New York, executive creative producer for Brand Marketers. 'We now live in a very visual culture,' he said, his complexion florid after hours in the sun on Tuesday. 'Now, you have to see it to believe it. Everybody hears that 857 number, but it doesn’t really mean anything until you’re able to see it.'” http://nyti.ms/MiL07F

5. FACEBOOK'S UNOFFICIAL OLYMPICS PAGE: Facebook launched its Explore London 2012 page this week, not to be confused with the official London 2012 Olympic site. The Facebook site, which is not part of a sponsorship, faces some restrictions. Examiner.com: "The IOC goes to great lengths to protect the Olympic brand, and won't allow Facebook to put ads on the Explore London 2012 page.  Athletes won't be allowed to post video of themselves competing at the Games either." In another social media note, "Right now the London 2012 Twitter page has 662,000 followers, or about 25 million less than Lady Gaga." http://exm.nr/LCg5E9

Here's a look at what the stadium will look like during the Olympics opening ceremony July 27, along with details about the three-hour event: http://bit.ly/M7Mcfw

The London 2012 Festival, a series of 12,000 cultural events across Britain tied to the Summer Olympics, begins Thursday. Billboard: "Organizers say there will be 10 million tickets for free and paid-for events in such fields as film, music, theater, fashion, dance and art. The festival's web site describes it as 'the biggest festival the U.K. has ever seen.'" Big names such as Jay-Z, Rihanna, and Elton John are scheduled to perform. http://bit.ly/M700sW

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

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BOSTON: Emerald Lounge and Giant Step are launching a weekly series of Tuesday listening parties. The July 3 kickoff event features new releases from Jill Scott and DJ Nickodemus, specialty cocktails, artist trivia, and concert-ticket giveaways.

Sales 2.0 Conference, the Art and Science of Accelerating Revenues, is July 23 at the Renaissance Boston Waterfront Hotel.

CHICAGO: On Sunday, W Chicago Lakeshore will host a Pride parade kickoff brunch with England rugby World Cup champion Ben Cohen, who founded the anti-bullying Ben Cohen StandUp Foundation.

Sauza tequila's cross-country Mobile Regional Rescue tour stops at Public House and Cantina Laredo June 29. Firemen staffing a blue fire truck will provide passersby with tequila coupons and margarita-making tips, and will also dole out random acts of kindness such as carrying heavy bags.

M.P.I. Chicago Area Chapter hosts Inside N.A.T.O.: A Planner's Perspective panel on July 11 at Navy Pier. The panel aims to deliver insight on what it takes to successfully run such a large-scale, high-stakes event.

Gilt City's "Better Than Backstage" Lollapalooza party is August 4. It will include a performance from a to-be-announced band, a DJ set from Matt Roan, catering by Market, and cocktails by Grey Goose. Tickets will be for sale on Gilt City Chicago's Web site in mid-July.

LAS VEGAS: The Las Vegas Hospitality Association will announce the start of its 50th Anniversary year with a cake presentation and logo unveiling at its meeting today. In addition, it will announce the five L.V.H.A. 2012 Distinction Awards recipients, which will be presented at the Distinction Awards dinner September 20 at the Las Vegas Convention Center.

Aid for AIDS of Nevada will host the 26th annual black and white party August 25 at the Hard Rock Hotel & Casino, hosted by 8 News Now anchor Chris Saldana and presented by AFAN.

LOS ANGELES:  A new 400-room hotel is in the works to open in Koreatown as part of a new hotel line—the Line. The property is the latest venture between Ronald Burkle's Yucaipa Cos. and New York hotel developer and operator Sydell Group. Wall Street Journal: http://on.wsj.com/PxmoKM

The David Lynch Foundation will honor George Shapiro June 30 at the Four Seasons Beverly Wilshire Hotel. Produced by YourBASH, the event will be hosted by Russell Brand, Sarah Silverman, and Garry Shandling.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI: South Florida Business Journal: "Some residents of Hillsboro Beach are opposing shopping center developer John Kennelly's proposal for a five-star resort in their town. With 358 rooms, Kennelly's hotel would be more than twice the size of the Hillsboro Club, one of only a few commercial enterprises in the 1.6 square-mile town." http://bit.ly/M7mGcy

Geoffrey Zakarian's Tudor House restaurant in the Dream South Beach hotel will close this summer.

NEW YORK: Plans for a new hotel and condo complex in Brooklyn are in the works—despite political opposition, the Bloomberg administration announced Tuesday. Developed by Toll Brothers City Living and Starwood Capital Group, the 550,000-square-foot site is set to open in fall 2015. NY Daily News: http://nydn.us/KAm3YF

Aramark Conference Centers has been selected to manage operations at the Enterprise Center at Burlington County College in Mount Laurel, N.J., beginning July 1.

New York Times' Pete Wells has a review of the NoMad hotel's restaurant. http://nyti.ms/NlF8gO

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO: Ten top DJs from around the country will be in town for the next three nights for the Red Bull Thre3Style National Finals. The competition begins tonight at The Social, moves to Slingapours tomorrow night, and ends at The Groove at Universal CityWalk Saturday night. The winner will move on to the international finals later this year in Chicago.

TORONTO: The Italian Contemporary Film festival is June 26-July 1 at the TIFF Bell Lightbox.

The 43rd annual Scotiabank Caribbean carnival is July 16-August 12, with events including a parade, gala, and art exhibition.

WASHINGTON: Potenza and Zola, both restaurants from Stir Food Group, will close this summer. Washington City Paper reports that Vidalia and Bistro Bis chef/owner Jeffrey Buben may take over the Potenza space, and the Washington Post reports chef Jose Andres's Minibar will take Zola's space, with an October opening planned.

Here's what it's like to judge the Sofi Awards, the honors from the National Association for the Specialty Food Trade. http://bit.ly/NO8llM

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Alexandra Brandt, Rose Chevalier, Julia Elstrodt, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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