1. MEET THE COMPANY HELPING BRANDS GET MORE DATA FROM EVENTS: Anheuser-Busch InBev, Sundance, and the N.B.A. are among the clients of Splash, a new company that helps brands plan and market events—and mine the data that comes with them to turn guests into influencers. International Business Times: "People aren't using their events like marketing. They aren't using them as revenue engines. They're using them as cost centers," Splash C.E.O. Ben Hindman said. "But the best brands are, and I think we have a hell of an opportunity to show more of them." http://bit.ly/1CV5xP6
2. WHY RESTAURANTS ARE ESSENTIAL TO CASINO RESORTS: Reflecting the importance of bars and restaurants to casino resorts, the Global Gaming Expo will add a section dedicated to the “Integrated Resort Experience” at the event this fall, according to Venetian and Palazzo vice president of food and beverage Sebastien Silvestri. Las Vegas Sun: “This marks an important expansion of the gaming industry worldwide, not just in Las Vegas, as casino resorts are fully embracing nongaming revenue as an integral part of their business model and recognizing how an excellent food-and-beverage program can positively impact a casino’s bottom line. … By incorporating all of these different industries into G2E, never before have casinos’ top decision-makers, food-and-beverage executives and hospitality professionals had this grand stage to maximize their mutually beneficial businesses. The Integrated Resort Experience could begin to shape the direction of restaurants and casinos for years to come.” http://bit.ly/1D5pzX3
3. WHY OSCARS PROBABLY WON’T COPY EMMYS' SUCCESSFUL NOMINATION CHANGE: Giving up on the crack-of-dawn Emmy announcements—planned to garner air time on the morning news shows on the East Coast—the television academy said it made a humane decision that generated as much or more attention in today’s 24-hour media cycle. But the Oscars aren’t likely to make the change as well. Hollywood Reporter: "This past February, the Academy introduced a new element in how it unveils its nominations. Instead of just announcing the top categories live, for the first time, it announced the nominations in all of its 24 categories, requiring two live segments on [Good Morning America]. (By comparison, last week’s Emmy announcement, which took about six minutes, covered just the top 11 Emmy categories.) Getting national airtime for all 24 categories was considered a coup by many within the Academy — particularly by those in the crafts categories, whose achievements don’t always figure in the limelight. And having established that new tradition, the Motion Picture Academy may not want to consider a later start time if that risks sacrificing some of the attention paid to all 24 categories last time around.” http://bit.ly/1g9GHRz
* LOCAL NEWS *
AUSTIN: Austin's first cat café is set to open in September. Eater: http://bit.ly/1TXjW1o
BOSTON: The Rum Rum Ruble: Grog Games will take place at the Seaport World Trade Center on August 19, and area mixologists will create rum cocktails using Papa’s Pillar Rum. Participants represent local restaurants including Aquitaine and Moonshine 152.
CHICAGO: A benefit concert featuring rapper Chief Keef appearing via hologram was shut down by police, who cited a “public safety risk.” Chicago Tribune: http://trib.in/1VHm4w9
LAS VEGAS: Las Vegas Sun: “One person was hospitalized after a fast-spreading fire at the 14th floor Bamboo Pool at the Cosmopolitan of Las Vegas sent plumes of black smoke over the Strip on Saturday afternoon. … The fire started in a cabana and quickly burned the pool’s surrounding decorative trees, which are made of high-density foam and plastic and burn easily, said Fire Chief Greg Cassell.” http://bit.ly/1LHMSJE
Regional casino operator Penn National Gaming says it will launch a development plan for the Tropicana Las Vegas that would take three to five years to implement. Las Vegas Review-Journal: http://bit.ly/1MpNByc
LOS ANGELES: The 2023 U.S. Open will take place at the Los Angeles Country Club, the first time the city will host the golf championship since 1948. Yahoo News: http://yhoo.it/1fsnUjz
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Studio 234, a dedicated event venue, has taken over the former Jelsomino space. It has several spaces for events, including the 3000-person main room with banquet tables and a bar, as well as smaller rooms and a 10-seat conference room.
NEW YORK: Summer Streets 2015 will take place August 1, 8, and 15 along Park Avenue from Brooklyn Bridge to Central Park. The gatherings will provide opportunities for people to experience city streets through participation with interactive activations. WABC: http://7ny.tv/1DCxrKt
The summer edition of NY NOW, scheduled to take place at the Jacob K. Javits Convention Center August 15-19, will have 515 international exhibitors from more than 65 countries selling wholesale gifts and home decor.
Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork
PHILADELPHIA: Amazon has planned a three-day, invite-only recruiting event at the Loews Philadelphia Hotel. Technical.ly: http://bit.ly/1LI6dc6
SAN FRANCISCO: The San Francisco Travel Association has created a new destination promotion partnership with Airbnb to drive tourism to various neighborhoods in the city. San Francisco Business Times: http://bit.ly/1g9lUNV
TORONTO: ForbesLife rounds up spots to visit in the entertainment district, including SoHo Metropolitan Hotel and Luckee. http://onforb.es/1KmC3cS
WASHINGTON, D.C.: The 22nd annual Taste of Georgetown will take place October 3. The food festival will feature bites from more than 35 of the neighborhood’s restaurants as well as a craft beer and wine garden.
YOUR NEWS: What are you doing? Tell us: [email protected].
JOB BOARD: Post a job or find a job: http://jobs.bizbash.com
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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