This week's roundup includes traveling dinosaur puppets in Los Angeles, an interactive light installation in New York, a floating gym in Chicago, and an airport lounge with holiday perks in Las Vegas.
As part of its holiday "Give Beautifully" campaign, Stella Artois hosted an interactive, immersive light installation December 10 to 12 at Skylight at Moynihan Station in New York. Guests were led through a dark tunnel to an empty room lit by a canopy of lights, which became interactive by following attendees around and gravitating towards them. The experience was photographed, and guests could share photos on social media in the adjacent Tasting Room.
A corporate holiday party designed and produced by Sterling Engagements at the Natural History Museum of Los Angeles County earlier this month had a Night at the Museum theme. Traveling dinosaur puppets entertained and interacted with guests.
At the holiday party, treasure maps designed by Prim & Pixie were given to guests, highlighting the various interactions that were scheduled throughout the night. The maps were designed to feel historic and aged, and complemented the theme with sections including "The Grand Arrival," "Into the Forest," and "Into the Desert."
For Nike's #GetOutHere campaign—which encourages athletes to exercise outside in the winter—the brand launched a pop-up activation for cold-weather workouts along the Chicago Riverwalk December 9 to 12. The activation centered a floating gym in a customized barge on the Chicago River.
The Petersen Automotive Museum in Los Angeles celebrated its grand reopening with a gala on December 6. Entertainers interacted with projections that showed scenes of the revamped museum's architecture, referenced in decor throughout the party space.
The production team installed an 82- by 196-foot clear-top tent structure on the third level of the museum’s parking structure.
The step-and-repeat at the entrance to the gala had a look that mirrored the style of the museum with a curving wall that also suggested motion.
American Express teamed up with comedian and actor Joel McHale to kick off its seven days of "Amex Cheer" at the Centurion Lounge at Las Vegas McCarran International Airport on December 14. McHale helped card members get into the holiday spirit through humor, and the weeklong event is meant to help travelers de-stress at various Centurion airport lounges throughout the country. Other gifts and experiences that will be available through December 20 include chocolate tastings by Vosges Haut Chocolat, V.I.P. cards for Exhale spa services, and a holiday cocktail crafted by mixologist Jim Meehan.
The event had a wall that featured a message about the campaign and a unique display of the beer brand's logo, which made for a popular photo op.
John Legend kicked off the event on December 10 with a performance of "Under the Stars," a song the singer created with the brand that featured the sounds of actual stars.
