C.E.S. recently celebrated a milestone with its 50th anniversary of the event, which hosted than 175,000 industry professionals and 3,800 exhibitors from January 5 to 8. Like previous editions of the event, companies showcased new technology, products, and services through innovative booths, lounges, and interactive attendee experiences at venues including the Las Vegas Convention Center, Aria Resort & Casino, and the Sands Expo Convention Center.
Here's a look at some unique ideas at C.E.S. this year from companies including Kodak, Discovery Communications, and Twitter.
One of the most visual C.E.S. booths this year belonged to LG, which showcased its OLED TVs with a tunnel created with 216 55-inch models. The tunnel showcased a variety of colorful images including celestial bodies on a three-minute demo loop. LG Business Solutions commercial displays division designed the tunnel in-house in partnership with HS-Ad.
Jack Morton Worldwide's London office created Kodak's booth, which was inspired by themes of urban regeneration and the analog renaissance. The booth showcased a variety of products including the new Kodak Ektra Smartphone, the Super 8 Camera, and the revived Ektachrome Film for photography and motion picture capture. The activation also included social media live streaming and talks with photography and film experts.
The booth included the "Kodak Theater," which invited attendees to check out a gallery of Ektra Smartphone images and screenings of Super 8 Camera test footage.
Kodak's podcast The Kodakery hosted a live episode at the booth.
Decor included a marquee sign of the brand's name.
NA Collective created Twitter's annual lounge, which invited attendees to network, chat with clients and colleagues, and have meetings in a unique setting. The community-inspired space featured large bold images from Twitter's out-of-home campaign, an open format café, and a studio set that hosted 20 interviews over three days.
Decor included blue pillows that donned Twitter's most well-known symbols: the bird icon and the hashtag's pound sign.
Branded swag included colorful water bottles and Rubik's Cubes.
The space also showcased Periscope 360 demos on three giant screens.
Discovery Communications showcased a virtual-reality pod that allowed attendees to test out Discovery VR. The booth, designed by Tangram International Exhibitions, was part of the show's experiential program called C Space.
Jack Morton Worldwide's Germany and Princeton offices created an immersive experience for Here, the mapping and location data platform. The activation was housed in a structure located at the Las Vegas Convention Center's central plaza.
The experience was designed to show attendees the story of the company and how it brings together automotive, enterprise, and consumer divisions, through elements including infographics and visual floor designs.
The experience featured a lounge area with a digital screen that displayed how the company was discussed on social media at C.E.S.
The experience included a meeting room that featured the company's logo on one wall and a giant image inspired by its mapping data services.
