This week's roundup includes tire sculptures in Dallas, a Twitter-theme café in Las Vegas, Capri Sun-inspired cocktails in New York, and a giant blue ball pit in Las Vegas.
The 50th edition of C.E.S. took place January 5 to 8 at various venues in Las Vegas including the Las Vegas Convention Center. NA Collective created Twitter Commons, which invited attendees to network, chat with clients and colleagues, and have meetings in a unique setting. The community-inspired space featured large bold images from Twitter's out-of-home campaign, an open format café, and a studio set that hosted 20 interviews over three days.
For the third consecutive year, Goodyear sponsored the Cotton Bowl Classic college football game, which took place January 2 at AT&T Stadium in Dallas. The tire brand flew a six-foot replica of its blimp via remote control inside the stadium during the game.
Blake McFarland, an artist and pitcher for the Toronto Blue Jays, used 460 Goodyear tires to create sculptures of the participating teams’ mascots. The sculptures are now on display at the University of Wisconsin and Western Michigan University.
The 63rd annual Washington Winter Show took place January 8 to 10 at the Katzen Arts Center at American University. Designed by Jonathan G. Willen & Associates, the antique show featured café-style seating and highboy tables draped in the same Tiffany blue linens throughout the three floors of the antiques exhibits.
For a fun cocktail idea, Korean restaurant Thursday Kitchen in New York serves drinks inspired by old-school Capri Sun pouches. The cocktails, which come in lemon, strawberry, lychee, and cucumber flavors, are mixed with soju, a vodka-like rice liquor.
Branded swag at Twitter Commons included colorful water bottles and Rubik's Cubes.
Jack Morton Worldwide's London office created Kodak's booth, which was inspired by themes of urban regeneration and the analog renaissance. The booth included the movie-theater-theme "Kodak Theater," which invited attendees to check out a gallery of Ektra Smartphone images and screenings of Super 8 Camera test footage.
Amazon Web Services hosted an over-the-top party on December 1 at the High Roller Parking Lot in Las Angeles. Produced and designed by Production Club, the party featured a ball pit with 140,000 blue balls and oversize inflatables.
The event had a pattern of glowing squares as part of a ceiling installation, which changed throughout the night.
A installation called "Light Sync Revolution" allowed attendees to control elements on stage such as lighting, visuals, and special effects.
