Nominations are now open for the 12th Annual EEAs!
It's time to make your mark. Nominations are now open for the 12th Annual Event Experience Awards!

How Southwest Made a Flight Feel Like a Theme Park

The airline staged a whimsical promotion to launch nonstop service between Dallas and Orlando.

Jenny Berg
October 16, 2014
Dapper Dans Southwest
Photo: Ryan Wendler

Is entertainment in the sky the next big thing? After Southwest Airlines staged a fashion show in the aisle of a 737, the company offered another in-flight surprise on October 13. To celebrate the first nonstop flight from Dallas's Love Field to Orlando International Airport, the airline had the Dapper Dans—a barbershop quartet that performs regularly at Walt Disney World's Magic Kingdom—harmonize for passengers mid-flight. Each of the Orlando-bound passengers also got a pair of Mouse Ears, Mickey Mouse-shaped desserts, and tickets to a party at the theme park.

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