After 49 years, the St. Petersburg dental practice of DuPont, Wilkerson, Grundset, Daxon, and Scott decided to change its name to the International Center for Complete Dentistry. The dentists also wanted a revamped image to go with their new moniker.
They hired Tara Liaschenko of the Link Event Professionals to put together a kickoff that would set a fun, fresh tone. The dentists wanted a catchy theme to attract nonpatients to the new facility, so she hired Evention Show Productions to bring to life an opening party that paid homage to Cirque du Soleil.
As guests entered the outdoor courtyard of the Plaza Towers, ethereal background music filled the air. A gazebo in the courtyard's center was used as a bar in the round, complete with a purple-and-green tent and spandex linens to match. A zebra mannequin in the center of the bar was adorned with feathers and lit up in blue.
Circus performers provided by Evention paraded around interacting with the crowd, and could also be found on various performance platforms. The usual suspects—a juggler, a ribbon dancer, a stiltwalker, and a ball-walking acrobat—were present, in vivid costumes.
Guests mingled and indulged in tasty appetizers and liquid libations from Mattison's. Tours of the dental office and school were offered every 30 minutes.
—Shari Lynn Rothstein
They hired Tara Liaschenko of the Link Event Professionals to put together a kickoff that would set a fun, fresh tone. The dentists wanted a catchy theme to attract nonpatients to the new facility, so she hired Evention Show Productions to bring to life an opening party that paid homage to Cirque du Soleil.
As guests entered the outdoor courtyard of the Plaza Towers, ethereal background music filled the air. A gazebo in the courtyard's center was used as a bar in the round, complete with a purple-and-green tent and spandex linens to match. A zebra mannequin in the center of the bar was adorned with feathers and lit up in blue.
Circus performers provided by Evention paraded around interacting with the crowd, and could also be found on various performance platforms. The usual suspects—a juggler, a ribbon dancer, a stiltwalker, and a ball-walking acrobat—were present, in vivid costumes.
Guests mingled and indulged in tasty appetizers and liquid libations from Mattison's. Tours of the dental office and school were offered every 30 minutes.
—Shari Lynn Rothstein
The International Center for Complete Dentistry kicked off its new image with a Cirque du Soleil-inspired opening party.
The courtyard of the Plaza Towers office building was turned into a festive environment complete with platforms for the performers.
A ball-walking acrobat entertained guests at the dental office's opening event.
A ribbon dancer performed with flair.
