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  1. Venues & Destinations
  2. United States
  3. Orlando / Central Florida

Playground Music and Arts Fest Attracts New Sponsors, Add Activities

Mitra Sorrells
May 4, 2011
The third annual Playground Music and Arts Fest in downtown Orlando on Sunday brought in three new sponsors this year—Legoland Florida, Starving Artist Studios, and the Master Class Academy—raising the total to nine. That’s good news for two local charities that serve children with cancer, Runway to Hope and Apple a Day, which will receive 10 percent of the sponsorship fees.
 
“Now in our third year, we have a proven track record that the Playground Music and Arts Fest is a strong event that brings out the desirable family market that these businesses are trying to reach,” said Chrissy Allen, co-founder of Playground Magazine, which organizes the event.

More than 10,000 children and their families attended the event around Lake Eola, intended to celebrate the arts. “We ask all of the 150 exhibitors to do an interactive, art-themed activity. Even if that’s not their thing, we want them to have something interactive,” Allen said. “The great thing is that all of the activities are free. I have three kids myself, so I know what it is like when you go to an event and have to pay for every little thing.”  

The festival added several new elements this year, including a hands-on Lego Play Station provided by Legoland Florida—a new theme park opening in Winter Haven in the fall—and a singing contest. Following the success of a fashion show at last year’s festival, sponsor Fused Fashion Report created an opportunity for children to dress up in funky clothes, have their hair done by stylists from Privé Salon, and then walk the runway and have their picture developed by the Nielsens Photography and Design.

The festival also offered live entertainment on two stages, including a performance by rapper Chingy; an arts summer camp expo; and a local student art show presented by 24 Orange County public schools.

E20575sa
Poto: The Nielsens Photography and Design
Instructors from Orlando Power Yoga taught a children's yoga workshop.
Instructors from Orlando Power Yoga taught a children's yoga workshop.
Photo: The Nielsens Photography and Design
Orlando Belly Dance Studio provided lessons to children.
Orlando Belly Dance Studio provided lessons to children.
Photo: The Nielsens Photography and Design
One of the new sponsors was Legoland Florida, a new theme park that opens in Winter Haven in the fall.
One of the new sponsors was Legoland Florida, a new theme park that opens in Winter Haven in the fall.
Photo: The Nielsens Photography and Design
Throughout the day, a variety of entertainers performed on two stages.
Throughout the day, a variety of entertainers performed on two stages.
Photo: The Nielsens Photography and Design
One of the most popular activities was a splatter paint wall.
One of the most popular activities was a splatter paint wall.
Photo: The Nielsens Photography and Design
Super Awesome Cool Pottery promoted its summer camp classes by setting up a pottery wheel for kids to try.
Super Awesome Cool Pottery promoted its summer camp classes by setting up a pottery wheel for kids to try.
Photo: The Nielsens Photography and Design
This year the festival added a singing contest with judging done by hip-hop artist Chingy.
This year the festival added a singing contest with judging done by hip-hop artist Chingy.
Photo: The Nielsens Photography and Design
Aiguille Rock Climbing Center brought in a portable rock wall.
Aiguille Rock Climbing Center brought in a portable rock wall.
Photo: The Nielsens Photography and Design
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