Claire HoffmanBrands & Event ProsIndustry Innovators 2025: Rae MalchamThe chief operating officer of BW Events Tech loves studying the technology we use in our day-to-day lives, and thinking through ways it can be repurposed for events.April 28, 2025Brands & Event ProsIndustry Innovators 2025: Paul FletcherThe chief operating officer of AV and event technology for Freeman focuses on creating experiences that feel more personal, connected, and engaging.April 28, 2025Brands & Event ProsIndustry Innovators 2025: Makenzie Stokel & Channing MorelandThe co-founders of EVA are building a streamlined, tech-driven approach to booking event entertainment.April 28, 2025Brands & Event ProsIndustry Innovators 2025: Dominic AudetThe co-founder and chief innovation officer of Moment Factory is using technology to enhance real-world connections.April 28, 2025Brands & Event ProsIndustry Innovators 2025: Carter LilleyThe 3D artist for BCD Meetings & Events is developing cutting-edge technology to make event visualizations as accurate and flexible as possible.April 28, 2025Event Design & DecorCoachella 2025: 8 Design Trends You’ll Want to Steal for Your Next EventCoachella’s biggest visual moments weren’t just onstage. Check out these inspo-filled design trends that turned brand activations and festival spaces into can’t-miss experiences.April 25, 2025Meetings & Trade ShowsHow to Choose the Right Dress Code for Your EventConfused about event dress codes? Learn how to choose the best dress code for your audience, venue, and event type—plus tips for communicating it clearly to guests.April 24, 2025Experiential Marketing, Activations & SponsorshipsCoachella 2025: The Most Talked-About Brand Moments and VIP HappeningsCoachella weekend one was packed with colorful builds, influencer bait, and smart brand strategy. Check out 70+ ways Pinterest, NYLON, Coca-Cola, and more made their mark both on and off festival grounds.April 18, 2025Experiential Marketing, Activations & SponsorshipsThis Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?Financial software brand Intuit hosted a retreat in Joshua Tree that combined traditional wellness activities with money mindset workshops for a group of rising influencers.April 17, 2025Experiential Marketing, Activations & Sponsorships19 Truly Unexpected Ways to Display a ProductThe most effective brand activations do more than just showcase a product—they make it the star of the show. Check out some of our favorite examples.April 15, 2025Previous PagePage 5 of 199Next PageTop StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
