Kelly LoExperiential Marketing, Activations & SponsorshipsHoliday Pop-Up Roundup: 13 Activations, Marketing Stunts, and MoreHere's a look at how brands such as Ted Baker and Samsung are drawing attention this season.December 18, 2013Experiential Marketing, Activations & SponsorshipsSamsung Creates Pop-Up Studios for Holiday ShoppersThe Korean electronics company created pop-up showrooms for its latest mobile gadgets to engage consumers during the shopping season.December 10, 2013Venues & Destinations10 New San Diego Venues for Winter Meetings and EventsNovember 14, 2013Venues & Destinations10 New Atlanta Venues for Winter Meetings and EventsNovember 13, 2013Venues & Destinations10 New Phoenix/Scottsdale Venues for Winter Meetings and EventsNovember 11, 2013Experiential Marketing, Activations & SponsorshipsNational Geographic Brings News of Kennedy's Death to the StreetsTo promote the premiere of its latest movie, the TV channel placed 1960s-style newsstands and costumed staffers in busy Manhattan locations.November 8, 2013Event Production & FabricationBenefit Puts 9/11 Artifacts on StageThe gala for the National September 11 Memorial & Museum previewed items that will be exhibited at the soon-to-open museum by incorporating them into the stage design.November 6, 2013Canada10 New Toronto Venues for Winter Meetings and EventsNovember 4, 2013New YorkHow to Build a Pool—and Raise Money—in the Middle of ManhattanTo raise funds for Hurricane Sandy relief efforts, athlete Diana Nyad swam for 48 hours in a 40-yard pool set up in one of Manhattan's busiest intersections.October 23, 2013Previous PagePage 2 of 2Top StoriesSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsStagwell's buzzy experience returned for a third year, its biggest build yet.New York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
