Kelly LoExperiential Marketing, Activations & SponsorshipsHoliday Pop-Up Roundup: 13 Activations, Marketing Stunts, and MoreHere's a look at how brands such as Ted Baker and Samsung are drawing attention this season.December 18, 2013Experiential Marketing, Activations & SponsorshipsSamsung Creates Pop-Up Studios for Holiday ShoppersThe Korean electronics company created pop-up showrooms for its latest mobile gadgets to engage consumers during the shopping season.December 10, 2013Venues & Destinations10 New San Diego Venues for Winter Meetings and EventsNovember 14, 2013Venues & Destinations10 New Atlanta Venues for Winter Meetings and EventsNovember 13, 2013Venues & Destinations10 New Phoenix/Scottsdale Venues for Winter Meetings and EventsNovember 11, 2013Experiential Marketing, Activations & SponsorshipsNational Geographic Brings News of Kennedy's Death to the StreetsTo promote the premiere of its latest movie, the TV channel placed 1960s-style newsstands and costumed staffers in busy Manhattan locations.November 8, 2013Event Production & FabricationBenefit Puts 9/11 Artifacts on StageThe gala for the National September 11 Memorial & Museum previewed items that will be exhibited at the soon-to-open museum by incorporating them into the stage design.November 6, 2013Canada10 New Toronto Venues for Winter Meetings and EventsNovember 4, 2013New YorkHow to Build a Pool—and Raise Money—in the Middle of ManhattanTo raise funds for Hurricane Sandy relief efforts, athlete Diana Nyad swam for 48 hours in a 40-yard pool set up in one of Manhattan's busiest intersections.October 23, 2013Previous PagePage 2 of 2Top StoriesProgramming & EntertainmentBooking a Controversial Event Speaker? Here’s How to Prepare for the UnexpectedCareful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.SportsSee How the College Football Hall of Fame Is Transporting Fans Into the Game Day ExperienceGlobalAn Experiential Event Prof Shares Her Favorite Venues Around the WorldIndustry InsidersWhy Embassy Suites by Hilton's Breakfast Is the Key to Event SuccessOpinion & ExpertsEvent Profs Share Their Wildest Event Ideas—That Actually Worked