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It included an iconic cassette tape photo backdrop.

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

Thrive Booth Engagement Tactics Main Image

5 Unconventional Ways to Boost Engagement at Your Next Event

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How U.S. Event Planners Can Navigate Global Attendance Challenges

CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.

Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC