Taryn HarrisPhoto: Courtesy of Taryn Harris
How she got her start: Taryn Harris has always had a passion for creating memorable and fun experiences that bring people together. She started her career at Glassdoor in event marketing, where she had an end-to-end crash course in field marketing, third party events, trade shows, and—ultimately—proprietary events.
"I’ve been a part of Slack’s global strategic events team for almost four years now, and have enjoyed driving business impact through our events while helping market such an authentic and fun brand," she says.
What innovation means to her: "Innovation in our industry means a willingness to be agile and flexible, while never losing sight of what the customers really need," Harris explains. "I get inspired by being on-site and seeing how attendees react to the overall experience. Taking chances, evaluating learnings, and improving for the next experience is a continuous innovative mindset that is necessary for event planning."
Memorable moments: Harris says she has been grateful to travel the world with her career. She has "especially loved partnering with international marketers to bring our programs to life across the world to regions like Tokyo, Sydney, and London," she says. "I’ve felt so lucky to work and learn from the best of the best in the industry."
Her vision for the future of the events industry: "The future of our industry will continue to challenge event marketers to fulfill the desire for moments of spontaneous, in-person connection, while also satisfying the demand for more digital and virtual experiences," Harris notes. "With the rapid pace of technological innovations, we need to constantly evaluate how to bring innovation to our attendees, while also creating operational efficiencies in our current macroeconomic environment."
