Brands & Event Pros: Page 12

Brands & Event Pros
Industry Innovators 2024: Google
The tech giant uses interactive experiences to help consumers better understand its products and features.
CES attendees could test out Magic Editor, an experimental editing experience in Google Photos on Pixel 8 and Pixel 8 Pro that uses generative AI to make complex photo edits easier.
Brands & Event Pros
Industry Innovators 2024: Formula 1
It’s become a global sporting phenomenon thanks to market expansion and year-round experiences for racing fans.
The Formula 1 Exhibition features six curated rooms that explore the past, present, and future of the sport.
Brands & Event Pros
Industry Innovators 2024: DoorDash
The delivery and takeout platform has taken its experiential game to the next level with inventive activations tied to major events and festivals.
At this year's NBA All-Star Weekend, DoorDash activated at the fan experience known as the NBA Crossover for the first time. The concept, called “The Corner 3,” was an NBA-themed bodega and experience featuring memorabilia, historic photos, and custom artwork. Fans had the chance to test their knowledge at trivia to receive prizes, and DashPass members were able to enter a sweepstakes with premium prizing.
Brands & Event Pros
Industry Innovators 2024: Disney
The company’s wide network of brands, including Hulu, ESPN, National Geographic, and FX, has built a menagerie of immersive experiences for fans and viewers.
In the Hulu series, actor Ben Glenroy is murdered before starring in the Death Rattle play on Broadway. The cast and crew of the show are the prime suspects and are being investigated by Glenroy’s three friends and neighbors. At the pop-up, guests were able to gather clues and form ideas about whodunnit.
Brands & Event Pros
Industry Innovators 2024: American Express
The financial services company continues to cater to its card members and prospective consumers with unique experiences at a range of events across sectors.
In May, Amex brought to life its partnership with F1 ACADEMY with a card member-exclusive kickoff event during Miami Race Week.
Brands & Event Pros
Industry Innovators 2024: Reddit
The platform’s conversations come to life through immersive experiences aimed at marketers and advertisers.
At this year's SXSW, Reddit took over South Austin restaurant Two Hands. Along with programming, the space served food and drinks that were recommended by fellow Redditors.
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Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Brands & Event Pros
Industry Innovators 2024: Sports Illustrated
The media brand has entered the experience space in a big way and has plans to expand even further.
This year's SI The Party featured performances from Kygo and The Chainsmokers, along with a special appearance by Captain Morgan partners Bebe Rexha and NFL legend Victor Cruz.
Brands & Event Pros
Industry Innovators 2024: BĂ©is
The luggage company aims to raise brand awareness and build loyalty through its playful experiences.
In February, the brand hosted a two-day “Béis Wash” pop-up in West Hollywood.
Brands & Event Pros
Call for Nominations: BizBash's 15 Over 50
BizBash is highlighting event profs who inspire us with their longevity and leadership.
Bb24 15o50 Nominations Open Digital Material Sizes 700x467 Article Hero
Brands & Event Pros
Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact
From in-house experiential leads at ESSENCE and poppi to the boundary-breaking minds running their own agencies, these event profs want the life of their work to extend beyond the event itself.
Industry Innovators2024 Experiential Event Producers Article V2 Article Image
Brands & Event Pros
Industry Innovators 2024: Lindsay Gaddis
For the vice president of creative and design services for Public School, innovation is about fostering a culture of curiosity and refusing to settle in a comfort zone.
Gaddis' most memorable event experience recently was Porsche’s Rennsport Reunion 7, where Public School, along with their partners at Porsche, designed and produced the world’s largest gathering of Porsche race cars, racing enthusiasts, collectors, renowned drivers, and legendary engineers at Laguna Seca in California.
Brands & Event Pros
Industry Innovators 2024: Mili Marcetic
The director of production for MKG believes all brands will need to venture into experiential to maintain or establish relevance.
One of Marcetic's favorite projects of 2024 is the BÉIS Stagecoach partnership. 'We built a pit stop, taking inspiration from Prada Marfa and roadside gas stations, to give you a place to come in and shop festival-sized bags (or order the bigger ones on display to your home),' she says.
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