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  1. Venues & Destinations

Get Inspired for Fall: How to Throw a Plaid Picnic

The Adam Lippes for Target preview event brought the designer's buffalo plaid-inspired collection and a sense of fall to a rooftop garden in the middle of August.

Ian Zelaya
August 20, 2015

Despite summer temperatures, fall was in the air at the 620 Loft & Garden at Rockefeller Center in New York, which was the scene of the Adam Lippes for Target preview. The fashion designer's limited-edition collection, which is set to debut at Target next month as part of the retail chain's buffalo plaid takeover, was integrated into the indoor-outdoor venue's design on August 12.

Designer David Stark used Lippes's Berkshires home and personal style—and other notable households of the region like that of Edith Wharton—as inspiration to transform the venue's outdoor space into a picnic and indoor space into a cozy living room. "The goal was to find a space with a very beautiful garden, but at the same time an interior space that could be like a gracious home. The combination of the products and the places in the Berkshires really gave us that direction," Stark said. "The idea was to go into the house before going into the backyard, like a rabbit hole into wonderland."

The picnic setting showcased Lippes's fall-friendly home furnishings and accessories that included blankets, pillows, and travel bags, along with charcuterie boards and picnic baskets that held more of the collection's items. "The picnic setup was a really compelling way to show the product," Stark said. "Guests could recline on the pillows and blankets and be with the product in a way they're not normally able to at events."

Models wearing the collection's sweaters, coats, pullovers and heavy tops were part of the interior ambience, as they played cards, mingled, and wrote on a notebook also from the collection. A collaboration with Target and Lippes, the design also involved incorporating the Target bull's-eye logo into the scenery, be it on wallpaper and whiskey bottles or as topiary.

"I think it was a very successful integration of product in an organic and natural way," Stark said. "It felt as if the products were meant to be there and were living within the context of a lifestyle."

David Stark Designs set up the rooftop garden as a picnic using Adam Lippes blankets, pillows and travel bags, and also added woven baskets and charcuterie platters.
David Stark Designs set up the rooftop garden as a picnic using Adam Lippes blankets, pillows and travel bags, and also added woven baskets and charcuterie platters.
Photo: Courtesy of LaForce & Stevens
Two Target bull's-eye topiaries were on display on the rooftop at 620 Loft & Garden at Rockefeller Center.
Two Target bull's-eye topiaries were on display on the rooftop at 620 Loft & Garden at Rockefeller Center.
Photo: Courtesy of LaForce & Stevens
Guests were encouraged to chat and enjoy their beverages and hors d'oeuvres picnic-style on plaid blankets from the collection, while listening to jazz music from a three-man band.
Guests were encouraged to chat and enjoy their beverages and hors d'oeuvres picnic-style on plaid blankets from the collection, while listening to jazz music from a three-man band.
Photo: Courtesy of LaForce & Stevens
Picnic baskets held Adam Lippes blankets and thermoses.
Picnic baskets held Adam Lippes blankets and thermoses.
Photo: Courtesy of LaForce & Stevens
The inside of the venue resembled a cozy living room and study, with Adam Lippes furnishings and tableware adorning the chairs and walls. Sections of the interior were covered in bookshelf wallpaper that depicted books with the Target bull's-eye.
The inside of the venue resembled a cozy living room and study, with Adam Lippes furnishings and tableware adorning the chairs and walls. Sections of the interior were covered in bookshelf wallpaper that depicted books with the Target bull's-eye.
Photo: Courtesy of LaForce & Stevens
The collection's hashtag, #AdamLippesforTarget, was featured on bottles of liquor that were displayed on the collection's drink trays.
The collection's hashtag, #AdamLippesforTarget, was featured on bottles of liquor that were displayed on the collection's drink trays.
Photo: Courtesy of LaForce & Stevens
Models dressed in the fall collection's apparel were part of the event environment.
Models dressed in the fall collection's apparel were part of the event environment.
Photo: Courtesy of LaForce & Stevens
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