Max's Wine Dive

March 26, 2015
Latest in Beverages
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
Cinnamon Apple Mocktail
Beverages
10 Fall Mocktail Ideas for Sober October
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
11 Spot-On Tea Experiences for Groups
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Twinkling bistro lights hung over the court, which was decked in Moët & Chandon's signature gold-and-white hues and the brand's logo.
Beverages
Why This Cocktail Party Had a Tennis Court
From Nantucket restaurant American Seasons, the 'Bartender's Handshake' combines Italian liqueur Fernet Branca with house-made ginger simple syrup and a splash of lemon. According to general manager and beverage director Orla Murphy LaScola, swapping out the drink's traditional ginger beer for ginger syrup offers a warmer note.
Beverages
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During dinner, guests were immersed in a series of large-scale projections that portrayed Jerusalem scenes. The projections slowly and subtly transitioned from day to night over the course of the meal, surprising guests.
Beverages
This Ancient Jerusalem-Inspired Gala Set a Fund-Raising Record
212 Premium Selection - Kobe Beef, Australian Wagyu Skirt Steak and American Wagyu Striploin (Gold Label)
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Signature Dishes and Drinks
More in Beverages
Beverages
Beats Without the Buzz: Why Athletic Brewing Teamed Up with Live Nation
The nonalcoholic craft beer manufacturer partnered with the venue operator to offer more options for thirsty music fans.
Athletic Brewing Company is working with more than 50 distributors in over 30 states to ensure that the brews are available at the concert venues.
Beverages
The Sober Shift: How to Create Inclusive Event Spaces for Guests Who Don't Drink
In her new book, The Inclusive Event Planner, author and advocate Laura Nelson shares ways to create engaging and inclusive environments that extend beyond the bar.
Nelson encourages planners to be mindful of what everyone else is drinking, so guests choosing nonalcoholic options don't feel deprived or like they have a target on their backs. One company that does this well? The Tempo by Hilton hotel brand; properties feature a menu of handcrafted “Spirited” and “Free-Spirited” cocktails. The “Free-Spirited” selections mirror the “Spirited” cocktails in every way—presentation, flavor profile, mouthfeel, and sophistication—but are made without alcohol.
Beverages
10 Fall Mocktail Ideas for Sober October
Whether you’re participating in Sober October or not, these spirit-free sips are perfect for toasting the fall season.
Cinnamon Apple Mocktail
Beverages
11 Spot-On Tea Experiences for Groups
Teatime can add a touch of elegance and fun to your next meeting. These hotels are brewing up something special for groups.
Untraditional QTea High Tea at QT Sydney | Sydney, Australia
Beverages
Guests Will Want to Cozy Up to These Warm Drink Ideas
From hot chocolate to hot toddies, here’s what to serve at your events this winter season.
Hot Chocolate at Chatham Bars Inn
Beverages
Trend Spotted: 3 Spirits Companies Build Brand Awareness By Tickling Taste Buds
See how PATRÓN, CÎROC, and 818 Tequila filled the summertime demand for an ice-cold beverage while telling the brand’s story with immersive events that tapped into taste.
How Three Spirits Companies Tickled Taste Buds
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Industry Innovators 2025: Sephora
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
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50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
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Industry Innovators 2025: Netflix
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Industry Innovators 2025: Chase
Beverages
Spirit-Free Sips: 15 Mocktail Ideas for Summer Events
How to keep beverages fun and creative for event attendees who prefer not to (or can't) consume alcohol.
Strawberry Basil Mock Margarita
Beverages
Trend Spotted: Beverage-Based Pop-Ups Are Engaging Consumers and Driving Business
See how beverages have been able to spearhead immersive pop-up experiences around the U.S. and Canada.
How Boozy Pop-Ups Are Driving Business
Beverages
So Long, Seltzer: Here's What Guests Will Be Sipping in 2022
Industry experts share their insights on cocktail trends in the new year.
Curious 255
Beverages
5 Drink Station Ideas for Summer Events
Steal some inspiration from these setups we spotted on Instagram.
Mobile Bar Truck
Beverages
14 Cocktails in a Can Your Guests Will Want to Pop Open
These ready-to-drink libations make spring and summer entertaining easier and safer.
The Modern Mimosa
Beverages
Jingle Juice: 7 Festive Holiday Cocktails to Drink and Be Merry
'Tis the season for holiday cocktails by the fire! These sips from catering and mobile bartending businesses will certainly have you in good spirits (pun intended).
Toasted Bourbon Cinnamon Stick
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