In August, Hendrick's Gin sponsored a bartender croquet tournament at Chicago's Soldier Field, where guests sipped cocktails and flowery gin punch from teacups and hollow-out cucumbers.
Photo: Ben Gonzales
During Super Bowl XLIV in Miam, Patrón Spirits Company set up a "muddle bar" at a GQ pool party, where bartenders taught guests how to make Patrón mojitos.
Photo: BizBash
During the Fox Upfront in New York in May, bartenders served the "So Magical," a mixture of rum, lime juice, and muddled mint poured over sour-apple cotton candy.